When it comes to brands, consumers want to know how you will provide solutions to aspects of the crisis they are facing. They definitely don’t want to be sold a product. However, if you’re providing an important solution, sales will …
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Communicate Solutions in a Crisis
Tag Archives: Harvard Business School
Harvard Business Review has an opinion piece from Rebecca M. Henderson, Harvard University’s John and Natty McArthur University Professor, based at Harvard Business School, about why more and more CEOs are taking social responsibility seriously. She explains that, “Companies are …