One wild west area of social media that is coming under increasing scrutiny is influencer marketing. Media stars have been enhancing their incomes by becoming influencers. They use their star power to sell brand products to their social media followers. …
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Influencer Marketing: Problems with Fakes
Tag Archives: influencers
Like influencers, nanoinfluencers look to persuade others about products and services. Marketers seek out these people to have them engage their friends and followers with messages about products. Nanoinfluencers are those people who have a small following, usually between 1000 …
Yesterday NPR told a great story how an unknown fashion brand used Instagram and smart marketing to build its business. Fashion Nova has grown leaps and bounds, increasing sales by triple digits annually since 2006. However, the story credits much …
Using data from Klear, eMarketer shows how the number of influencers on Instagram doubled from 2016 to 2017. In 2017, there were roughly 1.5 million Influencer posts on the social media site worldwide. Interestingly, 84% of the influencers are female …
Though this article in PRWeek by Chrissibeth is mostly focused on New York City events, it actually works for events anywhere. The article provides a simple and clear “to do” list for an event where the company is seeking to …
NPR, through their Youth Radio partnership, has a great story about a Gen Z influencer who created her own career and following. Generation Z is the group that follows Millennials. Their oldest members are now heading off to college. …
Influencers who are paid by a brand to tout products are required by the Federal Communications Commission to let consumers know they’ve been paid by the brand to do so, but many ignore this requirement. PR Week examines this issue …
It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with …
Can young, social media influencers help draw in younger audiences for new shows this season? That’s the question examined by the Los Angeles Times. NBC is paying social media influencers to post videos referencing the new show Superstore. The …