Valentine’s Day History From The LA Times

Tag Archives: Marketing

Valentine’s Day History From The LA Times

The LA Times examines the origin of Valentine’s Day. According to the newspaper, it can be traced to ancient Rome, and probably much further back as a mid-February fertility festival. In 1840, Esther A. Howland created the Valentine’s Day card …

Brand Buzz Building for 2017 Super Bowl

Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands …

How Milk-Bone’s Iconic Brand Began

Adweek provides a taste of the history of Milk-Bone to show how the brand was created. The story starts with the invention of the dog biscuit and because of great marketing and fortuitous timing became the iconic dog-treat brand we …

Sports: Marketing American Football In London

Could London become the next big city with a football franchise? We’re not talking soccer; we’re asking about American football. Clearly, the NFL is seeking to make the sport a draw outside this country. NPR discusses the long term process …

48 Social Media Channels for Live-Streaming

Small Business Trends lists 48 social media channels that offer live-streaming with a guide to the type of content that can be found on each. This list is specifically composed for businesses interested in live-streaming as a marketing tool. …

Olympic Rules Against Ambush Marketing

Adweek has a very interesting story how Nike’s successful ambush marketing of the Olympics in 1996 forever changed how brands promote around the games. A casual mention by a non-sponsoring brand of the term “gold medal” or a congratulations to …

Advertising and Marketing Pub Purchased

A few weeks ago, it was rumored that Adweek, one of advertising’s leading trade publications, was for sale. That rumor was covered in this blog. The sale to a private equity firm was confirmed by Adweek yesterday. The …

Wimbeldon Fears Ambush Marketing

Large scale events are becoming increasingly concerned over ambush marketing efforts. This blog recently wrote about that concern for the Olympics. According to Evening Standard, Wimbledon is equally concerned. As expected, it all has to do with money in …

Ambush Marketing at the Olympics

International Business Times has an interesting article about the increasing efforts of brands to use ambush marketing to build brand awareness. The rise of social media has made policing ambush marketing more challenging. At stake are billions of dollars in …

Brand Marketing and Media Star Power

CNBC is unveiling a new show in Europe and Asia called Marketing. Media. Money. The article doesn’t state if this show will eventually appear in the United States. Advertising and marketing have always had some level of interest with the …