Millennial Women v. Women 50 Years Ago

Tag Archives: Millennials

Millennial Women v. Women 50 Years Ago

Millennial men and women as compared to their grandparents of fifty years ago are statistically much different, but for Millennial women the shift is dramatic. Pew Research Center has posted a statistical comparison of Millennials and the Silent Generation. What …

Taking Social Responsibility Seriously

Harvard Business Review has an opinion piece from Rebecca M. Henderson, Harvard University’s John and Natty McArthur University Professor, based at Harvard Business School, about why more and more CEOs are taking social responsibility seriously. She explains that, “Companies are …

Olympic’s Social Media War Room

According to Reuters, “NBC’s parent, Comcast Corp, paid more than $7.75 billion for the rights to broadcast the Olympic Games to U.S. audiences, up until 2032. Most of its Olympic revenues will come from selling TV advertising or from …

Number of Shared Households Grows

It used to be that many Millennials were moving back into their parents’ homes during the Great Recession. Today, new research from Pew Research Center shows that many parents are moving into households of their adult children or other relatives. …

Generation Z Steps Into the Limelight

Though not scientific, a college professor has written in the Huffington Post about his recent engagement with Generation Z. Generally the older generation feels the new generation is diminished in some way; that technology, poor education or upbringing makes them …

Generation Z Influencers Create Jobs

NPR, through their Youth Radio partnership, has a great story about a Gen Z influencer who created her own career and following. Generation Z is the group that follows Millennials. Their oldest members are now heading off to college. …

A or B, Testing What Millennials Feel

Adweek has an infographic explaining “What Millennials Value Most in Their Lives, Careers and Personal Tech”. The results come from a survey only allowing answers with two options. It is hard to know the accuracy of the survey, but the …

What Millennials Want in a Job

Gallup has a very interesting analysis of what Millennials want in a job as compared to other generations. Interestingly, they are thinking long term about benefits, but not so much about staying at their place of employment. They are more …

Marketing to Millennial Parents

Adweek is producing a compendium of articles on businesses marketing to new Millennial parents. A number of the articles that are already written can be found here. Many brands want to ingratiate themselves into the Millennial family’s daily regimen. …

Xennials – Millennials, Little Difference

We all want to feel special. Having your own generation gives Xennials distinction. It all began three years ago according to this Vogue article. Now it’s becoming a real demographic. The Bold Italic, an online publication out of …