Viable Business Cases for Journalism

Tag Archives: Nielsen

Viable Business Cases for Journalism

NewsjpgIn an article put out by NiemanLab, part of the Nieman Foundation’s study of journalism at Harvard University, Rasmus Kleis Nielsen of the University of Oxford makes the case that journalism and the news it generates can still be a …

Super Bowl Ad Publicity and Social Media

We’re now entering the period each year when marketers with ads appearing in the Super Bowl use the opportunity to create publicity and social media buzz about their ads. Millions have been spent producing these marketing gems and millions more …