Jimmy Buffet’s song “Margaritaville” probably should be seen a massive brand extension. It’s a popular song about living in Key West, Florida. Buffet has a large following known as “Parrotheads” who go to his well-attended concerts to hear it and …
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Margaritaville Brand Extension
Tag Archives: NPR
NPR has an unusual story how a couple learned they were part of a effort to create scam reviews on Amazon. The couple started receiving a number of Amazon packages at their home that they hadn’t ordered, with no contact …
Shawn O. Gorman, Executive Chairman of L.L. Bean, sent an email to customers today about the company’s new return policy. Up until now, if you purchased a product from L.L. Bean, they essentially guaranteed it for life. Apparently, according …
NPR, through their Youth Radio partnership, has a great story about a Gen Z influencer who created her own career and following. Generation Z is the group that follows Millennials. Their oldest members are now heading off to college. …
In the most extensive survey of its kind, the United States ranks near the bottom of industrialized countries when it comes to trusting their news media. Global Research has an article about the survey results. There are a number of …
You would think after all the recent airline viral videos related to overbooking and ongoing complaints about seat room and extra fees that airline industry customer satisfaction scores would be at new lows. And you’d be wrong. They are actually …