Paid Reviews on Amazon

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Paid Reviews on Amazon

5-star-reviewIt’s cyber warfare at Amazon as the company seeks to stop people from posting reviews they are paid to write for products listed on the site. As the fight rages, algorithm tactics change and the posters resort to ever more …

Fashion Brand Soars From Instagram Posts

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Yesterday NPR told a great story how an unknown fashion brand used Instagram and smart marketing to build its business. Fashion Nova has grown leaps and bounds, increasing sales by triple digits annually since 2006. However, the story credits much …

‘Cosmopolitan’ Axed From Walmart Checkout

NPR in the first paragraph of their story explains the situation. “The nation’s largest retailer has bounced Cosmopolitan from the coveted checkout aisle following a years-long campaign targeting the women’s magazine for its ‘hyper-sexualized’ covers and content”. That campaign has …

Margaritaville Brand Extension

Jimmy Buffet’s song “Margaritaville” probably should be seen a massive brand extension. It’s a popular song about living in Key West, Florida. Buffet has a large following known as “Parrotheads” who go to his well-attended concerts to hear it and …

Creating Scam Reviews on Amazon

NPR has an unusual story how a couple learned they were part of a effort to create scam reviews on Amazon. The couple started receiving a number of Amazon packages at their home that they hadn’t ordered, with no contact …

L.L. Bean’s New Customer Satisfaction Rule

Shawn O. Gorman, Executive Chairman of L.L. Bean, sent an email to customers today about the company’s new return policy. Up until now, if you purchased a product from L.L. Bean, they essentially guaranteed it for life. Apparently, according …

Generation Z Influencers Create Jobs

NPR, through their Youth Radio partnership, has a great story about a Gen Z influencer who created her own career and following. Generation Z is the group that follows Millennials. Their oldest members are now heading off to college. …

U.S. At Bottom of News Media Trust

In the most extensive survey of its kind, the United States ranks near the bottom of industrialized countries when it comes to trusting their news media. Global Research has an article about the survey results. There are a number of …

Airline Customer Satisfaction at New High

You would think after all the recent airline viral videos related to overbooking and ongoing complaints about seat room and extra fees that airline industry customer satisfaction scores would be at new lows. And you’d be wrong. They are actually …