Public relations crisis or public relations opportunity? Sweethearts, the heart-shaped candy known for it’s traditional Valentine’s Day phrases, has gone wordless this season. Spangler Candy Co., which bought the 118 year old NECCO brand a few years ago, had a …
Goldman & Associates Public Relations
Tag Archives: NPR
Valentine’s Day Candy Goes Wordless
January 30, 2020 – 4:19 pm
Facebook News Tests Human Sourcing
October 25, 2019 – 10:57 am
Starting today, Facebook News is testing the use of “seasoned journalists” instead of algorithms to pick news stories that will appear on users news feeds. Right now, only a subset of mobile app users are seeing these stories, according to …
Doing No PR to Make a Big Splash?
January 25, 2019 – 1:13 pm
A new electric vehicle automaker called Rivian decided it was in their best interest to remain very quiet until their first products were ready to display at the L.A. Auto Show in November. Unlike its better known, larger and very …
Paid Reviews on Amazon
July 31, 2018 – 9:54 am
It’s cyber warfare at Amazon as the company seeks to stop people from posting reviews they are paid to write for products listed on the site. As the fight rages, algorithm tactics change and the posters resort to ever more …
Fashion Brand Soars From Instagram Posts
June 20, 2018 – 3:09 pm
Yesterday NPR told a great story how an unknown fashion brand used Instagram and smart marketing to build its business. Fashion Nova has grown leaps and bounds, increasing sales by triple digits annually since 2006. However, the story credits much …
‘Cosmopolitan’ Axed From Walmart Checkout
March 28, 2018 – 12:07 pm
NPR in the first paragraph of their story explains the situation. “The nation’s largest retailer has bounced Cosmopolitan from the coveted checkout aisle following a years-long campaign targeting the women’s magazine for its ‘hyper-sexualized’ covers and content”. That campaign has …
Margaritaville Brand Extension
March 15, 2018 – 10:09 am
Jimmy Buffet’s song “Margaritaville” probably should be seen a massive brand extension. It’s a popular song about living in Key West, Florida. Buffet has a large following known as “Parrotheads” who go to his well-attended concerts to hear it and …
Creating Scam Reviews on Amazon
February 13, 2018 – 11:13 am
NPR has an unusual story how a couple learned they were part of a effort to create scam reviews on Amazon. The couple started receiving a number of Amazon packages at their home that they hadn’t ordered, with no contact …
L.L. Bean’s New Customer Satisfaction Rule
February 9, 2018 – 11:03 am
Shawn O. Gorman, Executive Chairman of L.L. Bean, sent an email to customers today about the company’s new return policy. Up until now, if you purchased a product from L.L. Bean, they essentially guaranteed it for life. Apparently, according …
Generation Z Influencers Create Jobs
December 8, 2017 – 10:50 am
NPR, through their Youth Radio partnership, has a great story about a Gen Z influencer who created her own career and following. Generation Z is the group that follows Millennials. Their oldest members are now heading off to college. …