“Who is an Hispanic?”

Goldman & Associates Blog

“Who is an Hispanic?”

Question (2)That’s the question Pew Research Center asked and sought to answer in this posting. They give ten examples of questions commonly asked to help people determine if they are. With the U.S. Census Bureau soon to be undertaking the Census, and it being asked, it seems a good time to have this discussion. Basically, if you have reason to think you are Hispanic and consider yourself Hispanic, then you are officially Hispanic. For further clarification, we recommend you review the posting.

Future Social Media Lead Generation

Share graphicLead generation through social media has been a growing investment for businesses to find new customers. In a four-part series that explores the state of lead generation, Social Media Today surveyed the industry to come up with their analysis. In their last segment they discuss its future. What is most fascinating is the interest the industry has in moving into automated systems to cut staffing costs. At the same time, the vast majority of practitioners feel their present lead generation efforts are not yielding the results they should. Social Media Today rightly questions the value automated systems will bring if staffed efforts at social media lead generation are not fully successful. People want to engage with people, which is the core of social media, and AI systems are just not at a level to provide satisfactory engagement. It is a very interesting analysis that is well worth reading if your business relies on social media lead generation or wants to move into it.

Chipotle’s Gen Z Engagement Efforts

zgraphicThis article in Restaurant Business explains how Chipotle uses apps to try and develop some form of engagement with Generation Z. It appears their greatest successes have come from using the relatively new social media app TikTok and the payment app Venmo. The company carefully monitors numerous apps for mention of Chipotle and has a “‘team of culture hunters’, … who listen in on social media conversations and assess new platforms that would be beneficial for Chipotle to join.” Such engagement efforts seem to be paying off as Chipotle’s business and stock have recently soared.

The Next 50 Years of Digital Life

Question (2)What will the next 50 years of digital life bring us? This question was asked of hundreds of experts around the country by Pew Research Center and Elon University’s Imagining the Internet Center. The results aren’t meant to be scientific, but to give a sense of possibilities and challenges we might face. Overall, those interviewed were optimistic about the future, but there was healthy skepticism that all will work out well. According to the experts, our digital life will be seamless with the rest of our lives, help us live healthier and better and provide us more free time. The downsides could be a loss of freedom, privacy will be non-existent and there will be a greater divide between connected and unconnected people. There is a sense that what we do now with regulation will determine which outcome we get. The various viewpoints in this article about the future of our digital life are worth reading.

Facebook News Tests Human Sourcing

Facebook cStarting today, Facebook News is testing the use of “seasoned journalists” instead of algorithms to pick news stories that will appear on users news feeds. Right now, only a subset of mobile app users are seeing these stories, according to NPR, but it will likely be expanded if this test works. Facebook News has been extensively criticized from both the right and left political spectrum for what has appeared until now. According to Facebook in the NPR article, algorithms can’t determine if a news story is well-sourced and it is believed that seasoned journalist can. It will be interesting to see if human news sourcing is better than algorithm-based decision making.

Instagram Influencers Dropping Out

Instagram on phoneThe BBC interviewed a group of formerly highly-paid Instagram Influencers who have either left the business of influencing or have dropped down to only doing it part time. They are finding that a regular paycheck and traditional hours at a normal job are more to their liking. Several comment that Instagram Influencers no longer get paid anywhere near what they used to only four years ago. Could this be a sign that the end to influencing on Instagram has come? Possibly. It appears the glamorous lives of Instagram Influencers isn’t what it used to be.

Group with Most Influence Over Emojis

Emoji smiling faceIt was surprising to learn that there is a group responsible for maintaining the standards for the symbols we use. The most common symbols being emojis. The group, called the Unicode Consortium, determines what symbols will receive standard digital coding allowing them to be used across platforms. They also rank emojis by usage. This article from androidcentral lists the top ten emojis in order of usage according to the Unicode Consortium. Before you click through to the article, can you guess which one is the most used? It’s not the smiling face with smiling eyes.

No Social Media Presence; That’s Scary

SelfieWhat happens when someone doesn’t care about social media – to the point where they have no social media presence – and wants to date? They apparently scare the heck out of anyone considering going out with them. When dating, social media acts as a means to learn something about the person in advance of ever physically meeting, according to this article in Huffington Post. If there is a blank slate, it seems people tend to fear the worst about someone they know little about. In the end, can people actually successfully date without a social media presence? It seems there is a certain allure and mystery to these people. Yes, according to the article, it is still possible.

Videogaming, Esports Get Own WP Section

Amid the cutbacks in journalism, the Washington Post is adding a coverage area: videogaming and esports. It provided details on its new Launcher section today.

As Halloween Grows, Origin is Murky

SpiderIt’s unclear why Halloween has become such a huge and growing holiday. It continues to expand commercially as well as in participation worldwide. Around my neighborhood, it seems to officially have begun about October 1 when decorations began appearing. The idea of dressing up in costume around this time of year goes back thousands of years as does “trick-or-treating”. Here is a brief explanation of the origins of Halloween by the History Channel. One thing is sure. As Halloween rolls around the media coverage annually grows, not only with news stories, but with Halloween food wars on the Food Network and Halloween cartoons on children’s networks. Halloween has yet to peak in participation or interest.