You just get a sense that companies and organizations are feeling better about 2021. Last year, April Fool’s Day passed by with hardly a chuckle. This year brands are back to using this annual jokester day to gain some publicity. c|net has a story on some of today’s corporate attempts to fool us or just get a quick laugh. It’s nice to know we’ve regained our sense of humor this April Fool’s Day 2021.
Goldman & Associates Blog
April Fool’s Day 2021
Personal Messaging and Branding
This column on CNBC’s Making It website by Dr. Charlene Walters caught our eye today. It’s telling young women in the workplace not to be modest about their accomplishments if they want to succeed. Putting this into a public relations perspective, this advice is really about better messaging and branding oneself, by looking at what you have to offer and honing it into a compelling presentation of your abilities and accomplishments and then sticking with it. From our experience, this is as true for all young working people as it is for a business. Much of the good advice presented here will do anyone and any business well to heed.
Space Force has a Public Relations Problem
What is Space Force exactly? This is a question that Defense News has asked. With a logo looking like it came from Star Trek and its members potentially being called “Guardians” as if they are from Marvel’s “Guardians of the Galaxy”, the newest military branch has the public wondering. However, these embarrassing quirks mask even more fundamental ones examined by Defense News. For example, what is Space Force’s mission and how does it differ from other branches of the military and civilian NASA? Having a clear mission and unique identity will go a long way towards improving the image of Space Force. Defense News does a very good job of examining this problem here.
It’s that time of year again when media post stories on all types of predictions from world events to business activity we might expect in the coming year. If there is one aspect of making predictions that 2020 taught us, it’s darn near impossible to get them right. So why try? It’s simple, everyone thinks about their future and how it might be impacted personally and professionally by circumstances. Besides, it can be fun making predictions; but in truth, the best advice is to prepare ourselves to handle whatever the future brings. For example, know change is inevitable. How well we accept and make change will determine how well we do. Though not predictions, keeping apprised and engaged in changing business and social trends will always serve well. Lastly, since we’re not in the prediction business, here is wishing you a very successful and healthy 2021.
Gaining Public Trust for a Vaccine
As approval nears for a COVID-19 vaccine, there is great fear by governments and health agencies that many people will not take it due to distrust driven by misinformation on anti-vaccine websites. Public trust is quite fragile, especially following a presidential campaign that has sown distrust of leaders, the media and government. Anti-vaccine misinformation is nothing new, as discussed in this NBC News article. It was recently announced that former presidents are willing to be vaccinated on video in an effort to gain public trust. Though a good start, it will take much more work to change the minds of those who are wary. Some actions that need to be taken are an extensive media campaign, publicizing entertainment and sports figures taking the vaccine, promoting it as a patriotic duty, addressing negative social media as it appears, getting extensive positive social media coverage, using influencers to aid in the messaging, and much more. Hopefully, there is not only a plan to get the vaccine out to Americans as quickly as possible, but there is a plan to engage and educate Americans as well.
The Pandemic’s Effect on Media Advertising
Media advertising determines how many reporters a news medium can hire and how effectively it can cover the news. According to Pew Research Center, the pandemic has had a particularly rough impact on newspaper advertising revenue. The organization compared the advertising revenues of six publicly traded newspapers during the second quarter of 2019 and 2020. These newspapers, which were already hurting, saw their medium revenues drop by about 40%. Other sources of news such as cable and local and national broadcast were not nearly as negatively impacted and some actually improved year over year. We can only hope that once a safe vaccine is developed and administered, surviving newspapers and other news sources will see their advertising revenues grow again. You can learn more here how the pandemic is impacting different segments of media advertising.
Pandemic Induced Language Changes
COVID or Covid, which is the proper written form of the word? It depends on where you live according to the Oxford English Dictionary. CNN looks into pandemic word usage and changes. The most interesting part of this story are words under consideration in the dictionary. “They include “maskne,” an acne outbreak caused by facial coverings; “zoombombing,” which is when strangers intrude on video conferences; and “quarantini,” a cocktail consumed in isolation. Other new blends include “covidiot,” for someone who ignores public safety recommendations; “doomscrolling,” which happens when you skim anxiety-inducing pandemic-related stories on your smartphone; and the German term “hamsterkauf,” or panic buying. Whether such terms will be in common usage after the pandemic is anyone’s guess.” Does anyone out there have other words they think should be considered?
Words and Phrases Often Used Wrong
We found this article in the Harvard Business Review that makes the claim that top business executives at leading companies have been heard using certain words and phrases wrong. It cites nine examples in particular. The article claims that incorrect usage can undermine authority and leave audiences questioning an executive’s intelligence. That’s pretty harsh criticism, but admittedly one of the nine does raise an eyebrow whenever we hear it. That word is “unique” when it is used with a modifier such as “more” or “very”. Unique is one-of-a-kind and like nothing else, so the word stands alone. Read the article and see how many of the nine words and phrases you use improperly.
PR Predictions and Trends Get Upended
It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what clients might need. We’re still too early to make predictions on PR trends for 2021, but looking back at 2020 predictions it’s clear everything can change overnight. No one predicted a major pandemic would cause most of us to work from home, the growth of home shopping, shopping shortages, remote schooling, the rapid growth of video meetings, the increased speed of decline in advertising supported media, controversies over mask wearing and so much more. These have all shaken up the PR industry. So as we move towards the end of 2020, predictions for 2021 look more daunting than ever. If you’ve got a PR trend prediction you want to share, let us know and maybe it will make our 2021 list.
Social Media App with the Most Downloads
Even in the midst of the pandemic, when you would think the app with the most worldwide downloads in August would be Zoom, it isn’t. Is it really that hard to guess what the app might be? It’s been in the news a good deal lately. With that clue, we will tell you the research comes from Sensor Tower Blog. Zoom is the app with the second most downloads. If you don’t want to click on the link provided, we’ll now spill the beans. It’s TikTok!