It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what clients might need. We’re still too early to make predictions on PR trends for 2021, but looking back at 2020 predictions it’s clear everything can change overnight. No one predicted a major pandemic would cause most of us to work from home, the growth of home shopping, shopping shortages, remote schooling, the rapid growth of video meetings, the increased speed of decline in advertising supported media, controversies over mask wearing and so much more. These have all shaken up the PR industry. So as we move towards the end of 2020, predictions for 2021 look more daunting than ever. If you’ve got a PR trend prediction you want to share, let us know and maybe it will make our 2021 list.
Goldman & Associates Blog
PR Predictions and Trends Get Upended
Social Media App with the Most Downloads
Even in the midst of the pandemic, when you would think the app with the most worldwide downloads in August would be Zoom, it isn’t. Is it really that hard to guess what the app might be? It’s been in the news a good deal lately. With that clue, we will tell you the research comes from Sensor Tower Blog. Zoom is the app with the second most downloads. If you don’t want to click on the link provided, we’ll now spill the beans. It’s TikTok!
New Words Are Quickly Being Recognized
Next time you play Scrabble there will be a large list of new words you can use. Hundreds are rapidly becoming acceptable in the English language. Politics, social injustice and the pandemic are fostering this ever growing group. in addition, older words are seeing their definitions revised. This story at NPR explains some of the changes being made at Dictionary.com, which is common source when searching word definitions on the Internet. Hundreds of new words were recently added and thousands of definitions have been updated. Some of the new words include nothingburger, whitesplain, bombogenesis and techlash. The article explains why definitions are changing and provides a list of additional new words.
Surprising Social Media Statistics
We came across some facts in an article by Techiexpert that may surprise you about social media use. To make this more interesting, we’re posing a few questions about the facts to see if you can first get the correct answers. What age demographic uses Facebook most? Any idea how many accounts are represented by brands on Instagram (which is owned by Facebook)? What is the fastest growing social media platform? What percentage of brands on Instagram are related to the fashion industry? Come on guess- it floored us. In case you haven’t already gone directly to the Techiexpert article to find out the answers to some of these social media statistics, you can here.
Are You Familiar with the Word Latinx?
Even among Hispanics and Latinos, the two dominant pan-ethnic labels that describe people whose roots trace back to Spain or Latin America, the term Latinx is not commonly understood or used. Hispanic languages are heavily gendered. Latinx is a gender neutral form for describing the Hispanic population. Lately, it is being used more in media in an effort to be gender neutral and inclusive of LGBTQ Hispanics. Pew Research Center has studied this word in the United States and has found that only one-in-four Hispanics knows what the word means. Even less use it. You can learn about additional research on this word and its understanding in the United States here. One thing to keep in mind, language, like society, is always changing. Though Latinx isn’t common today, it could very likely become so in the future.
Parental Screen Time Fears
In an age when most children over 12 have smartphones or tablets, parents are worrying more than ever about time spent on these devices. A survey of parents by Pew Research Center specifically about their children’s screen time, done in March just prior to the COVID-19 pandemic shutdown, found two-thirds of U.S. parents think parenting is harder now than 20 years due to this phenomenon. Social media plays a big role in this fear, but other concerns were cited as well such as changing morals and costs associated with the devices. Most parents believe a milestone for giving a child a smartphone is 12 while giving a child a tablet is okay at a younger age. We can only believe that if the survey were done today with schools requiring online learning, parents might have a different perspective on screen time.
Communicating With Employees in a Crisis
From Harvard Business Review are 5 smart tips for leaders on communicating with employees in a crisis. The COVID-19 pandemic has now been going on for a number of months and changing as it goes. This has left organizations in constant crisis mode. According to HBR, if you follow these rules: “communicate with urgency, transparency, and empathy, it helps people adjust to the constantly changing conditions crises bring.” Read here for the 5 smart, concrete tips the publication recommends every business follows to make sure it is doing what it can to communicate to employees.
Digital Native-News is Having Problems
Once the bright star in journalism, digital native-news is experiencing large staff cuts and revenue losses since the pandemic. Traffic, which had been slowly rising at these sites, has now plateaued since 2019. The life-blood of news media – advertising, has continued to grow; however the revenue that goes to the native-news sites hasn’t. An ever increasing share is going to Facebook and Google. The Pew Research Center has analyzed this phenomenon, but doesn’t offer any ideas on how to change the situation. You can read more about Pew’s research here.
Okay, Irregardless is a Word
But the question is, should irregardless be used as a word in language or in written form? NPR has a story with the title, “Regardless Of What You Think, Irregardless Is A Word.” Since the word has been in constant use since about 1795, according to Merriam-Webster Dictionary, it deserves a place in their tome as a word. However, defining it is a bit tricky and the use of the word seems to have created quite a controversy among grammarians. How do you feel about the use of the word irregardless in language and in written form? Let us know.
COVID-19 Has Exposed Ageism in Society
If we’re all lucky enough, we get to be old. However, that fortune comes with a sad price in today’s society. The Conversation explores the issue of ageism and how it has become more exposed as a result of the COVID-19 pandemic. Fault lines have been created between young and old, keeping the economy moving or sacrificing seniors, going back to normal or changing how we live our lives for the sake of others, and where federal resources should go, or not. This is an unsavory conversation, but an important one for a society with a youth culture. Ageism is not new, but as with other societal prejudices like racial injustice, its ugliness has also become more exposed in recent months.