Okay, Irregardless is a Word

Goldman & Associates Blog

Okay, Irregardless is a Word

Question (2)But the question is, should irregardless be used as a word in language or in written form? NPR has a story with the title, “Regardless Of What You Think, Irregardless Is A Word.” Since the word has been in constant use since about 1795, according to Merriam-Webster Dictionary, it deserves a place in their tome as a word. However, defining it is a bit tricky and the use of the word seems to have created quite a controversy among grammarians. How do you feel about the use of the word irregardless in language and in written form? Let us know.

COVID-19 Has Exposed Ageism in Society

Covid-19 virusIf we’re all lucky enough, we get to be old. However, that fortune comes with a sad price in today’s society. The Conversation explores the issue of ageism and how it has become more exposed as a result of the COVID-19 pandemic. Fault lines have been created between young and old, keeping the economy moving or sacrificing seniors, going back to normal or changing how we live our lives for the sake of others, and where federal resources should go, or not. This is an unsavory conversation, but an important one for a society with a youth culture. Ageism is not new, but as with other societal prejudices like racial injustice, its ugliness has also become more exposed in recent months.

Gen Z Could Be the Best Generation Yet

zgraphicThey are the best educated, most diverse and most technologically savvy of all the generations. The oldest of Gen Z are 23 and many in this group just graduated college or have been out for a year. Until a few months ago, life was looking rosy with the best economy in a lifetime and great jobs looking for people like them. Then suddenly the bottom fell out as the country shut down from the COVID-19 pandemic. What this will eventually mean for Gen Z is not yet known; but as it stands now, they might represent the best of what we have to offer the world. Pew Research Center examines the demographics and other research on Gen Z and how they might eventually change our country.

Normalizing Death Toll in Pandemic Times

Covid-19 virusPossibly we’ve just gotten weary of hearing how many people have died from COVID-19, or other important news stories are taking whatever limited resources journalism still has to cover them, but COVID-19 deaths continue to grow at a shocking rate…yet, less and less is being reported about the rising death toll from the pandemic. Are Americans becoming inured? That’s the question being asked by Columbia Journalism Review. In the crisis communication work we are undertaking for our clients, we are seeing that across the country news organizations are moving on as though the crisis no longer exists. One hundred thousand deaths within only a few months seemed shocking. When will we be shocked again … at 150,000, 200,000, 500,000? It just seems there may be no number that will reignite our attention. What are your thoughts on this?

New Era of Knowledge Based Gig Economy

Small groupAbout a decade ago it was expected that the gig economy would disrupt high wage (knowledge) work as well as low wage work. The latter saw great change with the creation of companies like Uber and food delivery services, mostly because gig work focused on non-complex tasks. Specialized knowledge work with multiple areas of expertise was still best handled by large organizations with numerous specialist under one roof. It was easier for large companies to just go to one place to obtain the needed information. Based on what is being seen with work at home capabilities, The Harvard Business Review speculates that we might be moving into a new era of disruption leading to knowledge based gig work. The barriers to complex knowledge work are breaking down as a result of the COVID-19 pandemic and the easy to use technologies for small specialized groups of people to work together. The article explains in greater detail why this might be happening.

Pandemic Result: An Innovation Explosion

wham bamThe havoc the COVID-19 pandemic is wrecking on the world and peoples lives is well known. In the United States nearly 100,000 people have died, over 1.5 million ill, millions out of work and companies are continuing to lay off more workers. In the near term, there is likely to be less cooperation between countries, international supply chains are unraveling and the potential for conflicts are increasing. It is easy to see the negatives. However, something else is happening that will be transforming. The world and especially the Unites States is undertaking an innovation explosion. With sudden focus and incredible speed, businesses are pivoting to address the pandemic and its effects on their markets and staff. Universities and research institutions are examining new science to find cures, vaccines and therapeutics for the disease. Trillions of dollars are being thrown at the challenges we are facing. New ideas, businesses and ways of doing business will come from this changes. This is similar to what came out of the space race, but this race is larger and world-wide. The World Economic Forum has been looking at this innovation explosion. One of their articles is here. Rapid change is always disquieting, fearful and hard: but also creates new opportunity for the nimble. This is likely to be one of those great periods when there is a sudden explosion of ideas and innovation that takes place around the world.

“Infodemic”: Too Much COVID-19 Info

Covid-19 virus (2)Going from virtually no news about the COVID-19 pandemic to all news all the time about the pandemic in just a few months has the American public struggling to determine what information is relevant, according to Gallup. The World Health Organization has coined this phenomenon an Infodemic. In a survey performed by Gallup/Knight Foundation done between April 14-20, it was found that different segments of the population turn to different sources to best determine what is relevant. Older Americans tend to turn to the Trump Administration and their trusted news media while younger Americans tend go to health professionals. Older Americans tend to struggle less with Infodemics since it appears their patterns of information gathering is more set.

Who is Paying Attention to COVID-19 News

Covid-19 virusPew Research Center has recently completed and publish research to determine how closely Americans are following COVID-19 news and whether that is changing over time. From mid-March to near the end of the month, Pew looked at how strong our interest is in COVID-19 news, whether that interest is continuing and who is most following it. Their research has shown our interest continues over time to remain at quite high levels, about 92%. It continues to grow as the news is changing. Not surprisingly, those paying the greatest attention are 65 and older, while those paying the least attention are 18-29. Still, a high level of interest in COVID-19 news is seen in all groups and is expanding in the ages of 30-64.

Communicate Solutions in a Crisis

NFgraphicWhen it comes to brands, consumers want to know how you will provide solutions to aspects of the crisis they are facing. They definitely don’t want to be sold a product. However, if you’re providing an important solution, sales will increase. The same is true for services. In any type of sales scenario this seems fairly self-evident, but companies often lose site of this very important message as they seek to market whatever they can during this pandemic. New consumer research from Harvard Business School clearly makes the point. Communicating solutions in a crisis is the way to go.

Fear for Loss of Health or Finances

Game on (2)Not so fast. As the United States considers easing restrictions to combat the COVID-19 pandemic so the country can get back to work and move away from social isolation, Gallup decided to look at what we fear most: the loss of our health or the loss of our finances. As with most issues, the answer is nuanced and complicated. In aggregate, the majority of the country is in greater fear for its health. These are people who have enough assets to weather this time of social isolation, think they can at least manage until the worst is over, or have health issues that make them more vulnerable to the disease. Those who live day-to-day and have the most precarious finances still fear for their health, but tend to want to get back to work. Even this explanation is over simplified. The Gallup study reveals just how troubling the issue is for different demographic, political and social groups.