This is a controversial subject in public relations reputation management. Some public relations companies, in support of clients whose reputation has been attacked, will recommend counterattacking the attacker, especially through “dark websites”. Going on the offensive might sound good to the client, but our firm cautions against this action for a number of reasons. Primarily, it is a weak tactic. Chris Silver Smith, in a contributing article to Marketing Land, has quite effectively laid out the issue and why counterattacking a reputation attack on a client is a bad idea. This is a well explained and reasoned article that any business considering this public relations tactic should read first.
Goldman & Associates Blog
Reputation Attack: Don’t Counterattack
PR Crisis at Papa John’s Gets Complicated
By now you’ve likely heard that Papa John’s founder and chairman John Schnatter has resigned from the company after it became known that he used a racial slur while doing media training with his public relations firm. Schnatter has had public controversy follow him before this incident and Papa John’s is facing stiff competition from other fast food pizza delivery companies. With his image plastered on most things Papa John’s, a quick remake of the company is no easy feat. Now, according to The Wall Street Journal, Schnatter thinks his resignation was an overreaction and he wants to come back. Claiming the company’s board didn’t do its due diligence before asking for his resignation, he is taking to the media to make his case. Universities and other charitable organizations where Schnatter has given money have also moved quickly to disassociate themselves with him according to The Street. On top of all this, CNBC notes Schnatter has claimed the public relations firm doing his media training tried to extort $6 million from him to not speak about the incident. This Papa John’s PR crisis isn’t going away time soon even though the company’s board and charities acted swiftly. This is a situation where the founder is going to exact a toll on all involved, including himself. Schnatter may actually destroy the company he founded in the process.
Business Writing vs. Academic Writing
We’re posting this today for all the college students who often visit the Goldman Blog. Though this article from Business Matters comes from the United Kingdom, the message is consistent with how business writing varies from academic writing in the United States. There is a talent for both, but if you want a strong business career, academic writing is fairly useless. A key difference between the two is academic writing is filled with examples and is quite formal, while business writing is succinct and pointed. This article describes additional, important differences that are often not taught in college but are critical to succeeding in the business world.
Secret to Customer Satisfaction More Tech?
According to this story at NBCNews, the the solution to keeping customers satisfied is to reduce staff and add good technology. At least that is what the restaurant industry is finding in the annual survey from the American Customer Satisfaction Index (ACSI) Restaurant Report 2018. The new research shows that it is not just Millennials who are enjoying the technology. Many age groups are ordering more, are happier and enjoy the speed at which their orders are processed. The story cautions that not all technology is good, but when it works well it has a strong influence on customer satisfaction.
Digital Life Impact According to Experts
Pew Research Center along with Elon University asked experts on digital life what their personal views are about its impact on them. These are technology experts and scholars who regularly comment about digital activities for politics, society and the economy. So what do they really think, is digital life personally good or bad? Most view it positively, but that doesn’t mean they are not aware of its downside on their lives. In one sense, this is similar to asking food experts what they think of ice cream. For the most part, all will have mostly positive things to say about the dessert, but there is a downside to diet and weight control. Nonetheless, the information is interesting to read.
Smartphone Apps for Natural Disaster Prep
Crisis mitigation starts with being prepared. With so many crises caused by natural disasters, the Goldman Blog wants to pass on this timely article from The San Diego Union-Tribune that lists various smartphone apps one should consider downloading to help prepare for potential and actual natural disasters. These are more focused on California, but some are useful in other parts of the country as well. The smartphone apps provide information on severe weather, wildfires and earthquakes providing both notifications of activity as well as helpful resources once disaster strikes.
Artificial Intelligence as a Journalism Tool
Artificial Intelligence: Can it help reporters?
Could artificial intelligence handle certain interviewing tasks for journalists? The author of this piece in the Columbia Journalism Review thinks its possible. One potential area is data collection, he says. However, the idea is that this would assist, rather than replace, humans as reporters.
Censorship in School Newspapers
Some Teen Journalists Encounter Censorship
Sensitive subjects — from investigations into personnel matters to relationships — are provoking anger and censorship for some school newspapers, according to the New York Times. Its story notes that a 1988 Supreme Court decision allows administrators to decide what can be published. Fourteen states have laws along those lines, too. Looks like these young reporters are learning about a lot more than just how to interview people and write stories.
Big Demographic Shift: Teen Summer Work
With summer in full swing and very low unemployment you might expect to see many teens working summer jobs. Surprisingly, that is not the situation. Pew Research Center has noticed a very large demographic shift taking place among teen summer work. The traditional summer job is going away. Before 2000 more than half of all teens had summer jobs. Now it is about one-third. This past summer saw the first uptick in what has been a steady decline of teens working during the summer. It doesn’t appear to be the fault of this generation of teens. The answer why this is happening is complex and appears to be a combination of many societal changes including fewer retail jobs available, work is more complex, more teens attending summer school to get ahead, more teens doing unpaid community service and just more teens in the workforce. This pattern started with the 1999 – 2000 recession and grew with the Great Recession.
As Natural Disasters Hit, Crises Grow
Fire season is in full swing in Northern California as seen in this CNN report. Summer last year was quite a challenging time for the senior living industry and other businesses as hurricanes and wild fires blew through the country. Communications teams were stressed as natural disaster upon natural disaster hit. This year be better prepared by having Goldman & Associates’ SL Crisis Mitigation group augment your communications team. Our highly experienced team of professionals have provided communications services for an amazing array of natural disasters. We’re here to help you 24/7 when you most need it.