6 Seconds to Tell Video Story, or Less

Goldman & Associates Blog

6 Seconds to Tell Video Story, or Less

Play video iconMany years ago in the advertising world, a marketer had a minute to tell a video story in a television commerical. As time went by, commercials became a half minute. Later, some went to fifteen seconds and then ten seconds. Today, in the world of social media, that number is six seconds, at least according to this article in AdAge from digital marketer Todd Handy. If the trend continues, it will soon become milliseconds for mobile ads, according to this Wall Street Journal story. The use of the digital video story is far from dead, but the amount of time we are willing to look at something continues to decrease.

6 Google Tricks to Improve Search

Google 1These six tricks are explained by The New York Times as part of their Smarter Living series. They will help you get whatever desired results you want faster. We use Google Search all the time here and we thought we were pretty accomplished searchers. It was somewhat surprising then to learn a new Google trick as a result of reading this article. In this case, it was how to quickly find images similar to one you might already have.

Cord Cutting and Streaming Basics

wirecutterCable is likely in big trouble as an industry due to growing cord cutting, streaming and the growth of smart TV ownership. This revolution is causing rapid change in how TV viewers approach their television watching. For those of you who have not yet taken that step to cable cord cutting, The Hollywood Reporter’s chief TV critic Tim Goodman has a basic overview of what you can and cannot achieve by cord cutting and streaming.

Letting AI Write for Us – Not Smart

AIMike Elgan a contributing columnist to Computer World wrote this article about why we should not allow AI to write for us in business. His premise is that, in the end, AI doesn’t make our writing smarter; it makes humans dumber. AI can be used to finish sentences, respond to a number of emails and even write news stories. AI continues to get better at writing, too. However, the more we use it the less we, as humans, can think through coherent ideas or use language smartly. Essentially, Elgan’s position is that if we don’t do our own writing we will lose the ability to write … and in the end lose our ability to communicate effectively. I see this somewhat like spellcheck. My kids can’t spell anything without it. They don’t try, or care, to learn to spell correctly. They have never really had to. Sadly, this might also be true of our writing one day.

“Raising the Bar” on Buzzwords

honeybeeTechRepublic has listed the 10 least liked business buzzwords. They come from a survey of 1000 employees of various ages done by GetResponse. You can review which annoying jargon and email pet peeves made the top of the list here. Just to be clear, try to avoid these as best you can.

Senior Living Industry Preps for Dorian

NASA DorianThe southeast coast is a prime location for senior living communities. It’s also the path of Hurricane Dorian. This industry addresses the needs of the frail elderly. When a potential weather disaster such as Hurricane Dorian is on the horizon, through years of practice and preparation, the senior living industry sets in motion its plans. Communications with residents and their family members, with staff and their family members, with state and local governments and the media are all part of this preparation process. Goldman & Associates Public Relations has long worked with this industry to make sure their communications is strong and timely. Many companies in the industry are well prepared for the task ahead. McKnight’s Senior Living provides some idea of what the industry is doing in general to ready itself.

Internet News Accuracy Gains in Trust

NFgraphicIt may seems counter intuitive in an age of global concern about what is true news, however trust in online news accuracy is the highest it has ever been according to Gallup. People with different party affiliations don’t always cite the same news sources they most trust, still overall trust among Democrats and Republicans of online sources has risen. In 1998 only 25% of Americans trusted online news. Today it is 40%. It used to be only 12% of us got our news from the Internet in 1998. Today it is 64%. Gallup has an extensive analysis of which news sources people most trust and where they most commonly get their news.

Interested in Local News?

NewsjpgWho likes local news and how they get it varies greatly by demographics. Nearly a third of all American adults are very interested in local news and follow it closely. This group consists mostly of older Americans, Black adults and Americans with less education. Their preferred source of local news is television. If you are in the age group of 18 – 29, you likely have little interest in local news. Only 15 percent of you find it interesting. This analysis of local news comes from Pew Research Center. It makes sense if you think about it. Generally, the older one gets the more one is settle and invested into the community. How Americans get local news also varies greatly by age. Pew Research Center breaks out all the numbers here if you want to learn more.

Prepare for Crises by Training

ScandalgraphicHow one reacts in a public relations crisis is no different than how one reacts in other crises. Some people freeze and do nothing while others jump up and act quickly and appropriately. Those who respond correctly often have had experience with other crises or have been trained for a crisis. A recent Fast Company article on the subject interviewed a former Navy psychologist about what happens to people in these situations. The article is more focused on life and death crises, but the information holds true for public relations crises as well. It really makes a case for the value of crisis communications training to help prepare for a real crisis communications situation.

How to Repair Declining Social Trust

Social trust is in decline worldwide and it isn’t clear precisely why that is. Repairing it is needed for the success of our civic institutions, governments, businesses and society. Stanford Social Innovation Review has an article written by Kristin M. Lord that expertly and concisely examines the issue and provides six approaches for improvement. Most of these are tactics used in public relations. So the question arises, will better use of public relations solve our social trust problems? We’re of the opinion that it can. This is a serious article that deserves widespread discussion and debate. If you read it, be sure to also read the well-reasoned comments at the end. Let us know your thoughts, too.