The Pandemic’s Effect on Media Advertising

Goldman & Associates Blog

The Pandemic’s Effect on Media Advertising

newsiconMedia advertising determines how many reporters a news medium can hire and how effectively it can cover the news. According to Pew Research Center, the pandemic has had a particularly rough impact on newspaper advertising revenue. The organization compared the advertising revenues of six publicly traded newspapers during the second quarter of 2019 and 2020. These newspapers, which were already hurting, saw their medium revenues drop by about 40%. Other sources of news such as cable and local and national broadcast were not nearly as negatively impacted and some actually improved year over year. We can only hope that once a safe vaccine is developed and administered, surviving newspapers and other news sources will see their advertising revenues grow again. You can learn more here how the pandemic is impacting different segments of media advertising.

Pandemic Induced Language Changes

Dictionary imageCOVID or Covid, which is the proper written form of the word? It depends on where you live according to the Oxford English Dictionary. CNN looks into pandemic word usage and changes. The most interesting part of this story are words under consideration in the dictionary. “They include “maskne,” an acne outbreak caused by facial coverings; “zoombombing,” which is when strangers intrude on video conferences; and “quarantini,” a cocktail consumed in isolation. Other new blends include “covidiot,” for someone who ignores public safety recommendations; “doomscrolling,” which happens when you skim anxiety-inducing pandemic-related stories on your smartphone; and the German term “hamsterkauf,” or panic buying. Whether such terms will be in common usage after the pandemic is anyone’s guess.” Does anyone out there have other words they think should be considered?

Words and Phrases Often Used Wrong

SpeechWe found this article in the Harvard Business Review that makes the claim that top business executives at leading companies have been heard using certain words and phrases wrong. It cites nine examples in particular. The article claims that incorrect usage can undermine authority and leave audiences questioning an executive’s intelligence. That’s pretty harsh criticism, but admittedly one of the nine does raise an eyebrow whenever we hear it. That word is “unique” when it is used with a modifier such as “more” or “very”. Unique is one-of-a-kind and like nothing else, so the word stands alone. Read the article and see how many of the nine words and phrases you use improperly.

PR Predictions and Trends Get Upended

Question (2)It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what clients might need. We’re still too early to make predictions on PR trends for 2021, but looking back at 2020 predictions it’s clear everything can change overnight. No one predicted a major pandemic would cause most of us to work from home, the growth of home shopping, shopping shortages, remote schooling, the rapid growth of video meetings, the increased speed of decline in advertising supported media, controversies over mask wearing and so much more. These have all shaken up the PR industry. So as we move towards the end of 2020, predictions for 2021 look more daunting than ever. If you’ve got a PR trend prediction you want to share, let us know and maybe it will make our 2021 list.

Social Media App with the Most Downloads

downloadEven in the midst of the pandemic, when you would think the app with the most worldwide downloads in August would be Zoom, it isn’t. Is it really that hard to guess what the app might be? It’s been in the news a good deal lately. With that clue, we will tell you the research comes from Sensor Tower Blog. Zoom is the app with the second most downloads. If you don’t want to click on the link provided, we’ll now spill the beans. It’s TikTok!

New Words Are Quickly Being Recognized

Dictionary imageNext time you play Scrabble there will be a large list of new words you can use. Hundreds are rapidly becoming acceptable in the English language. Politics, social injustice and the pandemic are fostering this ever growing group. in addition, older words are seeing their definitions revised. This story at NPR explains some of the changes being made at Dictionary.com, which is common source when searching word definitions on the Internet. Hundreds of new words were recently added and thousands of definitions have been updated. Some of the new words include nothingburger, whitesplain, bombogenesis and techlash. The article explains why definitions are changing and provides a list of additional new words.

Surprising Social Media Statistics

pexels-cell photo-smallWe came across some facts in an article by Techiexpert that may surprise you about social media use. To make this more interesting, we’re posing a few questions about the facts to see if you can first get the correct answers. What age demographic uses Facebook most? Any idea how many accounts are represented by brands on Instagram (which is owned by Facebook)? What is the fastest growing social media platform? What percentage of brands on Instagram are related to the fashion industry? Come on guess- it floored us. In case you haven’t already gone directly to the Techiexpert article to find out the answers to some of these social media statistics, you can here.

Are You Familiar with the Word Latinx?

Question (2)Even among Hispanics and Latinos, the two dominant pan-ethnic labels that describe people whose roots trace back to Spain or Latin America, the term Latinx is not commonly understood or used. Hispanic languages are heavily gendered. Latinx is a gender neutral form for describing the Hispanic population. Lately, it is being used more in media in an effort to be gender neutral and inclusive of LGBTQ Hispanics. Pew Research Center has studied this word in the United States and has found that only one-in-four Hispanics knows what the word means. Even less use it. You can learn about additional research on this word and its understanding in the United States here. One thing to keep in mind, language, like society, is always changing. Though Latinx isn’t common today, it could very likely become so in the future.

Parental Screen Time Fears

Blogger 2In an age when most children over 12 have smartphones or tablets, parents are worrying more than ever about time spent on these devices. A survey of parents by Pew Research Center specifically about their children’s screen time, done in March just prior to the COVID-19 pandemic shutdown, found two-thirds of U.S. parents think parenting is harder now than 20 years due to this phenomenon. Social media plays a big role in this fear, but other concerns were cited as well such as changing morals and costs associated with the devices. Most parents believe a milestone for giving a child a smartphone is 12 while giving a child a tablet is okay at a younger age. We can only believe that if the survey were done today with schools requiring online learning, parents might have a different perspective on screen time.

Communicating With Employees in a Crisis

Small groupFrom Harvard Business Review are 5 smart tips for leaders on communicating with employees in a crisis. The COVID-19 pandemic has now been going on for a number of months and changing as it goes. This has left organizations in constant crisis mode. According to HBR, if you follow these rules: “communicate with urgency, transparency, and empathy, it helps people adjust to the constantly changing conditions crises bring.” Read here for the 5 smart, concrete tips the publication recommends every business follows to make sure it is doing what it can to communicate to employees.