Since the Great Recession American newspapers have seen their revenues cut by nearly half. Thousands of jobs in the industry have been slashed and still it is having trouble recovering. Hoping to plug the dike is the American Journalism Project. It has started a noble effort to save local digital journalism and has raised $42 million. It sounds like a lot of money and it is. However, they point out in this Poynter article that the money really will not go that far. The American Journalism Project is still trying to determine how best to use the funds for the greatest return on its investment in local, digital, non-profit news coverage. The bottom line is they are trying new ideas and we commend them for doing so.
Goldman & Associates Blog
American Journalism Project Readies to Act
Image Size Guide for Social Media
Keeping up with the image size and format requirements for various social media posting…and general media for that matter…can be a real challenge. Not only do requirements change, but many social media sites have different image size and format requirements. Here is an infographic we found at Social Media Today that they got from Constant Contact. The guide is from January 2019, so some of this information might have already changed. Hopefully, this will make sure your post images are as strong as allowed.
Drones Go to the Dogs, and Their Jobs
Drones have made an impact on a lot of jobs, including those done by dogs. The Washington Post has the story.
Facebook: Open Platform, Private Platform
Mark Zuckerberg, chief executive of Facebook, posted his vision for Facebook, Instagram, Whatsapp and Messenger (all which his company runs), and for social media in general, on a blog post in The New York Times. It is a startling change from where Facebook is today. Essentially, he is moving his company from the open platform it is today to a bifurcated open and closed platform. This vision follows years of scandal which The Goldman blog has covered multiple times. The coming new structure will be based on 6 principles centered on private interactions, encryption, reducing permanence, safety, interoperability and data storage. The New York Times offered their analysis of Zuckerberg’s post. Both posts take a little time to read, but are well worth the investment. Zuckerberg has belated realized his company’s major flaws. His new open platform, private platform structure will not solve all of them, but it does acknowledge that times are changing and new approaches to social media are needed if his company, and other social media companies, are to continue to thrive. His vision may very well be what social media will look like in the next five years.
LinkedIn Podcast Grows Social Media Trend
A new podcast by LinkedIn is one of a number of podcasts produced by social media companies in an effort to educate users on better ways to make use of their platforms. Social Media Today explains this engagement trend here. If you would like to know more about the LinkedIn podcast itself The Hollywood Reporter has a story about the podcast which began yesterday. The concept is to have regular interviews with someone who has used LinkedIn to great success and how. The first interview is with Late Night host Seth Meyers. The podcast is called Hello Mondays.
Pew Plans Less Phone Polling for Research
To us, it is no surprise that Pew Research Center has chosen to dramatically reduce phone polling in favor of online polling to gather research data. Recently, we wrote a post on how they viewed the differences between online polling and phone polling. We pointed out that the key difference in results from the two polling processes shows up in the “mode effect”, though there are a few other differences as well. Until recently, phone surveys have been the primary means of gathering data for polls and for marketing purposes. However, phone patterns have changed so dramatically in the last few years due to the Internet and mobile phones that phone polling has become extremely difficult. Pew Research Center has done extensive analysis of the results of the two approaches to polling. Beyond the mode effect there is little difference in results but a large difference in efficiency. We expect online polling to become the primary polling form for the foreseeable future.
Workplace Jargon Finding Acceptance
The Oxford English Dictionary is seeking jargon used in the workplace to determine if it should be added to their list of accepted language. Some workplace jargon that has become OED accepted language are “to bork”, “dishy” and “yorks”. These words are coming from England and may not be known or used in the US yet. Quartz has the story as to which industries use these words and what they mean. If your industry has common workplace jargon that is not commonly used outside of the workplace, Oxford English Dictionary wants to know about it. Possibly you could be helping to add new words to the English language.
Corporate Social Responsibility Reports
A recent article in Barron’s looked critically at social responsibility reports and found many lacking. Generally, the idea of social responsibility is considered a positive development by most and has exploded in the last seven to eight years. Barron’s interviewed Patrick Drum, senior investment analyst at Saturna Capital and investor in companies promoting social responsibility, for their article. He is concerned that social responsibility reports are “only loosely connected to performance.” Basically, he expressed the opinion that those companies that have the fanciest reports tend to be the ones most touting their own efforts, but are not necessarily focused on results of their CSR. He goes on the explain that the focus for corporate social responsibility should be on measurable results. The Goldman Blog sees this as an important recommendation that companies engaged in social responsibility should follow.
Renewing Trust in Media and Democracy
This is no doubt a weighty topic, but one crucial to the success of our country and the business of public relations. Journalism and our democratic institutions are suffering from public distrust. Earlier this month, The Knight Commission on Trust, Media and Democracy released it’s report produced through The Aspen Institute on what can be done to rebuild trust. Twenty-seven diverse leaders were brought together for recommendations on creating a “future that promotes knowledge of our country’s democratic heritage, encourages a willingness to engage in local civic activities and supports an array of inclusive institutions in government, media, business and civil society.” Their unanimously agreed upon report is a blueprint for renewing trust in American society. You can find it here. We encourage you to read the executive summary with the 10 recommendations for journalism, technology and citizenship. On this President’s Day, we remain hopeful that this advice is heeded for the future of our great country.
The Ultimate Messaging Day
When public relations professionals speak about messaging, what we are saying is similar to what happens every Valentine’s Day, getting the messaging right. As public relations professionals, we are always challenged to set the correct tone, succinctly make the right point and carefully select words that clearly define our clients’ messages. Today, the messaging is for us to express our emotions to those we are most fond of. It’s not easy for non-professionals, nor is it easy for PR professionals. Today is the ultimate messaging day. For those who don’t fully understand what messaging means, it is pretty much what happens to everyone who participates in this holiday. The difference is instead of developing a personal message, it is creating messaging that explains to the public precisely what an organization feels in a given situation. Next time a PR professional talks to you about messaging, think Valentine’s Day.