Ordinarily it wouldn’t be surprising that a HUGE and omnipresent company like Starbucks could, on any given day, land on the AP wires, and in pretty much every major daily across the country. Earnings reports, the departure of a VIP or …
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Google News Commenting Feature: Value Without Vitriol
February 22, 2008 – 9:03 pm
With all the vitriol that is present in the online arena today, it is refreshing to find a cyber conversation where the participants don’t resort to vicious personal attacks or indecipherable shorthand. Perhaps it is an elitist sentiment, but reading …
Social Networks and Open Source Technology Aid Search and Challenge Marketers
February 19, 2008 – 1:57 pm
Bill Tancer, of Time, recently wrote a really enlightening column about the future of internet search. He suggests that, given the astronomical increase in traffic, traditional methods of search such as Google and Yahoo, which are initiated by the user …
Writer’s Strike Comes to an End
February 13, 2008 – 6:11 pm
Here’s a link to the L.A. Times coverage of the deal recently made between the Writer’s Guild of America and Hollywood studios. The new media issues that the writers were concerned about were resolved…sort of. Writers will be given some…
As Newspapers Transform, Online Readership Increases
February 7, 2008 – 9:03 pm
Here’s another article illustrating the transition that newspapers and consumers are making to the web. It generally reaffirms findings that the AP reported on a couple of weeks ago, but interestingly, also discusses the spike in online readership that occurred …
Our Team Won the Super Bowl…and We’re Not Talking About the NY Giants
February 5, 2008 – 6:54 pm
What a super Super Bowl! The football was all right too, but have you seen the Nielson numbers? 97.5 million viewers tuned into the game (and even more watched the ads if you can believe it) last Sunday. Of course …
Washington Post No Longer Covers the News
February 1, 2008 – 3:06 pm
It’s official.
The Washington Post doesn’t cover the news anymore.
The venerable paper, hallowed for breaking the Watergate scandal and carving a distinctive new stature for journalism in the process, is becoming a content provider.
That’s the upshot of Washington …
Niche Marketing in Cyberspace
January 28, 2008 – 4:24 pm
BusinessWeek looks at the increase in niche marketing that is happening in cyberspace, most prominently on websites that feature sports or athletics. Businessweek calls sports fans "tribal by nature" and many experts believe that these social networking sites, similar to …
BusinessWeek Declares Advertising is now Public Relations
January 21, 2008 – 3:14 pm
BusinessWeek states that advertising is becoming “a conversation” with a company’s customers and that the Internet is driving this process. Traditional advertising is still viable according to the story, but the process is going in a totally new direction. In …
Firing of Editor is Cautionary Tale for Journalists and PR Practitioners
January 18, 2008 – 8:11 pm
This story detailing the firing of longtime GolfWeek editor Dave Seanor over the decision to put a graphic photo of a noose on the cover of a recent issue is all over the internet. According to Golf.com, the cover, which …