Public Relations: Spectrum of Communications Services
Contrary to what the phrase suggests, PR isn’t only about reaching the general public.
This is as true for business-to-consumer companies as it is for other kinds of organizations. It’s because achieving your goals may depend on winning support from many different audiences, or publics.
Making a point, creating a sale, engaging an audience, addressing a crisis, touching an emotion, building a case or bringing meaning to your message can all be necessary for successful communication. Using precision tactics, we employ a host of strategies to achieve your goals. Please contact us to find how we can move your organization forward.
COVID or Covid, which is the proper written form of the word? It depends on where you live according to the Oxford English Dictionary. 
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It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what …
