Public Relations: Spectrum of Communications Services
Contrary to what the phrase suggests, PR isn’t only about reaching the general public.
This is as true for business-to-consumer companies as it is for other kinds of organizations. It’s because achieving your goals may depend on winning support from many different audiences, or publics.
Making a point, creating a sale, engaging an audience, addressing a crisis, touching an emotion, building a case or bringing meaning to your message can all be necessary for successful communication. Using precision tactics, we employ a host of strategies to achieve your goals. Please contact us to find how we can move your organization forward.
Content is king. That holds true for livestream gaming as much as for the streaming wars taking place among Netflix, Amazon Prime, Apple +, CBS All Access and more for movies and serial programs. Though less well known, livestream gaming …
We recently looked at tech trends that shaped the last decade. What are the mega-trends in tech that will shape this new one? To a great extent they are already here, but not at the level they will be in …
In an article put out by NiemanLab, part of the Nieman Foundation’s study of journalism at Harvard University, Rasmus Kleis Nielsen of the University of Oxford makes the case that journalism and the news it generates can still be a …
