Public Relations: Spectrum of Communications Services
Contrary to what the phrase suggests, PR isn’t only about reaching the general public.
This is as true for business-to-consumer companies as it is for other kinds of organizations. It’s because achieving your goals may depend on winning support from many different audiences, or publics.
Making a point, creating a sale, engaging an audience, addressing a crisis, touching an emotion, building a case or bringing meaning to your message can all be necessary for successful communication. Using precision tactics, we employ a host of strategies to achieve your goals. Please contact us to find how we can move your organization forward.
That’s the question Pew Research Center asked and sought to answer in this 
Lead generation through social media has been a growing investment for businesses to find new customers. In a four-part series that explores the state of lead generation, Social Media Today surveyed the industry to come up with their analysis. In …
This article in 
