Public Relations: Spectrum of Communications Services
Contrary to what the phrase suggests, PR isn’t only about reaching the general public.
This is as true for business-to-consumer companies as it is for other kinds of organizations. It’s because achieving your goals may depend on winning support from many different audiences, or publics.
Making a point, creating a sale, engaging an audience, addressing a crisis, touching an emotion, building a case or bringing meaning to your message can all be necessary for successful communication. Using precision tactics, we employ a host of strategies to achieve your goals. Please contact us to find how we can move your organization forward.
Many years ago in the advertising world, a marketer had a minute to tell a video story in a television commerical. As time went by, commercials became a half minute. Later, some went to fifteen seconds and then ten seconds. …
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Cable is likely in big trouble as an industry due to growing cord cutting, streaming and the growth of smart TV ownership. This revolution is causing rapid change in how TV viewers approach their television watching. For those of you …
