Public Relations: Spectrum of Communications Services
Contrary to what the phrase suggests, PR isn’t only about reaching the general public.
This is as true for business-to-consumer companies as it is for other kinds of organizations. It’s because achieving your goals may depend on winning support from many different audiences, or publics.
Making a point, creating a sale, engaging an audience, addressing a crisis, touching an emotion, building a case or bringing meaning to your message can all be necessary for successful communication. Using precision tactics, we employ a host of strategies to achieve your goals. Please contact us to find how we can move your organization forward.
It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what …
Even in the midst of the pandemic, when you would think the app with the most worldwide downloads in August would be Zoom, it isn’t. Is it really that hard to guess what the app might be? It’s been in …
Next time you play Scrabble there will be a large list of new words you can use. Hundreds are rapidly becoming acceptable in the English language. Politics, social injustice and the pandemic are fostering this ever growing group. in addition, …
