Powerful public relations results.

Achieved through precision tactics.

Welcome to Goldman & Associates Public Relations

Now offering SL Crisis Mitigation, a dedicated practice for senior living providers

Goldman & Associates provides strategic business consulting, public relations and communications strategies throughout North America. Among our specialties is service to the nation’s senior living industry; we are its leading public relations firm. We are now offering providers access to immediate crisis communications assistance 24 hours a day, seven days a week through our new dedicated practice area SL Crisis Mitigation. With information, not always accurate,  spreading like wildfire when a crisis occurs, organizations must move faster and better than ever to manage what is taking place.  SL Crisis Mitigation team members, with their award-winning experience serving senior living providers nationwide, offer unparalleled understanding of their mission, operations and needs.

This unique specialty practice complements Goldman & Associates’ four-decade track record of bringing success to clients across many sectors through integrated communications strategies. We welcome the opportunity to team with you to achieve your goals.


Goldman Spotlight

Goldman & Associates recently generated a major story in the Wall Street Journal for client Silverado Senior Living. The article on the front page of the WSJ’s Personal Journal section spotlighted Silverado’s unique program of weekly golf  lessons for people with Alzheimer’s disease. Traffic to Silverado’s website, www.Silveradosenior.com, jumped 20-percent as a result of the WSJ article and has remained at that level since. Silverado is known in the senior living industry as a national leader and innovator in care for those with Alzheimer’s and other memory impairments. Securing coverage in the Wall Street Journal is part of Goldman’s program to further elevate nationwide industry, business, and consumer awareness of Silverado. Based in California, Silverado operates 20 memory-care communities in California, Texas, Arizona and Utah and also offers home care, care management, and hospice care through its Silverado At Home and Silverado Hospice service lines.

    Goldman Blog

  • 18 Dec

    Jargon Defeats Communications Goals

    SpeechIt’s quite easy to fall into the communications trap of using jargon to convey popular ideas, industry practices or the latest political issue in what you assume are well understood terms. In actuality, jargon is a poor means of communications. …

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  • 14 Dec

    Reporter Chronicles Social Media Detox

    SelfieCould you survive three months without social media? What would it feel like? Would you want to relapse afterwards? Christina Farr, a Millennial and reporter for CNBC, decided she needed to step away from her social media, mostly Facebook and …

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  • 12 Dec

    2019 Social Media Trends and Predictions

    2019 CalendarIt’s that time of year when a number of media prognosticators are making predictions for the coming new year. The Goldman Blog has been looking at a variety of articles to see what we think might have a good chance …

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