Public Relations: Spectrum of Communications Services
Contrary to what the phrase suggests, PR isn’t only about reaching the general public.
This is as true for business-to-consumer companies as it is for other kinds of organizations. It’s because achieving your goals may depend on winning support from many different audiences, or publics.
Making a point, creating a sale, engaging an audience, addressing a crisis, touching an emotion, building a case or bringing meaning to your message can all be necessary for successful communication. Using precision tactics, we employ a host of strategies to achieve your goals. Please contact us to find how we can move your organization forward.
The last few years the news media has been criticized as being biased or producing fake news. However, it appears Americans are finding coverage of the COVID-19 pandemic more to their liking and evenhanded. That is what a recent survey …
Since before our February 25 post, Goldman & Associates has been working with a number of companies to address the growing crisis associated with the novel coronavirus COVID-19. Preparing both internal and external communications and helping companies think through crisis …
Businesses and communities may soon be faced with unprecedented challenges associated with the coronavirus COVID-19 should the disease start to become entrenched in the United States. We have seen how difficult it has been managing communications associated with the disease …
