Powerful public relations results.

Achieved through precision tactics.

Welcome to Goldman & Associates Public Relations

Now offering SL Crisis Mitigation, a dedicated practice for senior living providers

Goldman & Associates provides strategic business consulting, public relations and communications strategies throughout North America. Among our specialties is service to the nation’s senior living industry; we are its leading public relations firm. We are now offering providers access to immediate crisis communications assistance 24 hours a day, seven days a week through our new dedicated practice area SL Crisis Mitigation. With information, not always accurate,  spreading like wildfire when a crisis occurs, organizations must move faster and better than ever to manage what is taking place.  SL Crisis Mitigation team members, with their award-winning experience serving senior living providers nationwide, offer unparalleled understanding of their mission, operations and needs.

This unique specialty practice complements Goldman & Associates’ four-decade track record of bringing success to clients across many sectors through integrated communications strategies. We welcome the opportunity to team with you to achieve your goals.


Goldman Spotlight

Goldman & Associates recently generated a major story in the Wall Street Journal for client Silverado Senior Living. The article on the front page of the WSJ’s Personal Journal section spotlighted Silverado’s unique program of weekly golf  lessons for people with Alzheimer’s disease. Traffic to Silverado’s website, www.Silveradosenior.com, jumped 20-percent as a result of the WSJ article and has remained at that level since. Silverado is known in the senior living industry as a national leader and innovator in care for those with Alzheimer’s and other memory impairments. Securing coverage in the Wall Street Journal is part of Goldman’s program to further elevate nationwide industry, business, and consumer awareness of Silverado. Based in California, Silverado operates 20 memory-care communities in California, Texas, Arizona and Utah and also offers home care, care management, and hospice care through its Silverado At Home and Silverado Hospice service lines.

    Goldman Blog

  • 14 Feb

    The Ultimate Messaging Day

    HeartWhen public relations professionals speak about messaging, what we are saying is similar to what happens every Valentine’s Day, getting the messaging right. As public relations professionals, we are always challenged to set the correct tone, succinctly make the right …

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  • 11 Feb

    How Survey Mode Can Change Results

    Question markThe mode of a survey is the way the survey is conducted. Examples of mode are by email, phone, online or letter. The survey mode can change the results, but not always. Pew Research Center has a great, short video …

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  • 06 Feb

    Influencer Marketing: Problems with Fakes

    pexels-cell photo-607812 (4)One wild west area of social media that is coming under increasing scrutiny is influencer marketing. Media stars have been enhancing their incomes by becoming influencers. They use their star power to sell brand products to their social media followers. …

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