Public Relations: Spectrum of Communications Services
Contrary to what the phrase suggests, PR isn’t only about reaching the general public.
This is as true for business-to-consumer companies as it is for other kinds of organizations. It’s because achieving your goals may depend on winning support from many different audiences, or publics.
Making a point, creating a sale, engaging an audience, addressing a crisis, touching an emotion, building a case or bringing meaning to your message can all be necessary for successful communication. Using precision tactics, we employ a host of strategies to achieve your goals. Please contact us to find how we can move your organization forward.
For those of us who love news and journalism, 
Universities are feeling the impact of YouTube. Sometimes it’s good and sometimes it isn’t. 
In public relations, the narrative determines how a particular set of facts are perceived. Over the years, the narrative for Thanksgiving has been evolving, but seems to be changing more today than ever. There is greater emphasis on indigenous culture …
