A recent NYTimes article summarizes a new venture between Proctor & Gamble and NBC Universal that seeks to connect “pet people”. Petside.com is a web portal that includes pet related articles, videos, chatrooms, and, of course, advertising. The companies plan …
Category Archives: Business
It Ain’t Easy Being Green
November 16, 2007 – 9:47 pm
Today Wal-Mart released a self published "progress report" on its controversial environmental sustainability efforts. According to The WaPost, Wal-Mart is making significant progress in some areas but lagging in others. From a PR standpoint, the Wal-Mart report is interesting …
Failed Events Have Reputation Costs
November 15, 2007 – 8:38 pm
Good event planning requires that practitioners understand the significance that a failed event can have on a client’s reputation. That is why we were shocked to hear that Atlantic Monthly, a perennially award winning publication that has been in print …
WSJ Online Dropping Subscription Fee
November 14, 2007 – 8:20 pm
Another media titan is moving to free online content … Rupert Murdoch says the Wall Street Journal online will eliminate its subscription fee after his News Corp. full takes the helm of Dow Jones … details are in InformationWeek.…
Will Facebook’s new approach to advertising make users jaded about the company and their friends?
November 12, 2007 – 7:40 pm
A recent article on cnn.money.com further explores Facebook’s new advertising plans. The advertising strategy is to create word-of-mouth buzz for products and services by essentially having friends define what’s "in", or "cool". Facebook users will become the advertising medium and possibly …
E-Commerce Shouldn’t Be an Afterthought
November 8, 2007 – 9:22 pm
The findings reinforce what Goldman&Associates has long been communicating to its clients. We are continually surprised by the …
Facebook’s New Formula
November 7, 2007 – 4:57 pm
A recent article in BusinessWeek discusses new marketing plans at Facebook. Essentially, now that Facebook has sipped Microsoft’s funding Kool-aid it has to show it can bring a return on investment. However, it appears that in order to do so, it is
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Web Needs to be Major Tool in Media Relations, Study Shows
October 30, 2007 – 12:56 pm
Companies that aren’t actively using the web in their media relations programs better get moving on it … that’s what one can conclude from research on how journalists use the internet that was just released.…
Google Getting into TV Ad Measurement
October 25, 2007 – 2:53 pm
Google is extending its reach into television ad measurement … the details are in this New York Times article.…
MySpace TV Launches Original Series
October 24, 2007 – 7:01 pm
MySpace is offering up an original web series, with fresh three-minute episodes each day of the week and a lot of opportunity for viewer participation, as C21media.net reports.…