If it isn’t yet clear to you the critical role the Internet now plays in our daily lives, and the greater role it is sure to play in the future, than just turn on the television. Have you noticed there …
Category Archives: New Media
A Blogger’s Revenge
December 4, 2007 – 9:11 pm
USA Today reports on how one blogger took cable giant Comcast to task for poor customer service…and hundreds of his fellow consumers followed.
Goldman&Associates is certain that Comcast could have preempted this PR nightmare by establishing their own blog and catching the negative internet …
From Facebook, A Retreat
November 30, 2007 – 4:24 pm
You could just see that the PR punch would land right on Facebook’s kisser. On November 7th we warned Facebook that their aggressive new strategy to use personal member information to entice advertisers would likely backfire. Yesterday, Facebook felt enough …
Survey Reveals Exec Knowledge, Lack of It About Social Media
November 29, 2007 – 4:44 pm
Senior marketers recognize the importance of social networking sites, but still have a lot to learn about them … that’s the conclusion one can draw from a survey of Canadian business and marketing execs. Nearly half of them say the …
Petside.com is Purr-fect
November 19, 2007 – 8:33 pm
A recent NYTimes article summarizes a new venture between Proctor & Gamble and NBC Universal that seeks to connect “pet people”. Petside.com is a web portal that includes pet related articles, videos, chatrooms, and, of course, advertising. The companies plan …
WSJ Online Dropping Subscription Fee
November 14, 2007 – 8:20 pm
Another media titan is moving to free online content … Rupert Murdoch says the Wall Street Journal online will eliminate its subscription fee after his News Corp. full takes the helm of Dow Jones … details are in InformationWeek.…
Will Facebook’s new approach to advertising make users jaded about the company and their friends?
November 12, 2007 – 7:40 pm
A recent article on cnn.money.com further explores Facebook’s new advertising plans. The advertising strategy is to create word-of-mouth buzz for products and services by essentially having friends define what’s "in", or "cool". Facebook users will become the advertising medium and possibly …
Facebook’s New Formula
November 7, 2007 – 4:57 pm
A recent article in BusinessWeek discusses new marketing plans at Facebook. Essentially, now that Facebook has sipped Microsoft’s funding Kool-aid it has to show it can bring a return on investment. However, it appears that in order to do so, it is
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No Surprise: Latest ABC Report Shows Newspaper Readers Flocking to Web
November 6, 2007 – 6:58 pm
The New York Times reports on the latest figures from the Audit Bureau of Circulations showing that while daily newspaper readership is declining, online news readership is growing. This is the first time that the audit bureau has included additional analysis produced by Scarborough Reports that …
A PC Free Future?
November 5, 2007 – 4:46 pm
Here’s an interesting article on MSNBC.com that highlights a growing trend in Japan. Consumers there are increasingly foregoing new PC’s for handheld devices and fresher technology like smart tv, dvr and internet friendly game consoles.
It’s true that growing PC reliability has something to …