Today, Business Week offers up some disturbing examples of how the internet is being utilized to rapidly spread negative feelings toward a company or individual. Yum Brands suffered reputation damage from a video, viewed by millions on YouTube, which showed …
Category Archives: Public Relations
Israel’s Provocative PR Plan
April 2, 2007 – 1:56 pm
According to Newsweek, Israel is utilizing some provocative PR tactics to attract a new kind of tourist……
Spring Break in Popular Locales is Big Business for PR
March 29, 2007 – 5:57 pm
A recent Washington Post article highlights the aggressive publicity and marketing schemes that are taking place in popular spring break locations such as Panama City, FL and South Padre, TX. Companies like Geico, Gillette, Neutrogena, Trojan and Victoria’s Secret are putting plenty …
Birds of a Feather: Webcam, Blog Document Chance Event in Nature; Web Visitation Skyrockets
March 15, 2007 – 6:25 pm
Something exciting happened at Norfolk Botanical Garden late last night, long after employees and visitors had gone home. The Norfolk, Virginia based attraction is annually home to a pair of endangered bald eagles that build their nest in a large …
Wolfgang Puck Catering Response to Hep A Scare-A Good Example of What to Do in a Crisis
March 1, 2007 – 6:28 pm
Wolfgang Puck Catering recently found itself in a most unappetizing position. Soon after catering several lavish events this month in Los Angeles, including the Sports Illustrated Swimsuit Issue party and the Academy Awards Governors Ball, the company discovered that one …
BW Starts Naming Best in Customer Service
February 27, 2007 – 3:58 pm
The close link between public relations and customer satisfaction is especially evident in the fact that BusinessWeek has begun an annual ranking of "Customer Service Champs."…
cRANKy.com’s Lack of Response Makes Us Cranky
February 2, 2007 – 2:23 pm
The people associated with cRANKy.com have made us very … well, cranky. Here’s why: Our firm, Goldman & Associates Public Relations, publishes an online magazine/blog for executives in the senior living industry. It’s called the Goldman Mature Market Report.…
Casino, Cell Phone Company Handle Mishaps Very Differently
January 29, 2007 – 6:15 pm
Judging from recent news reports, a casino did a better job with customer relations than a cell-phone provider did … the two different stories were reported by WCAU NBC10 television in Philadelphia and the other by the Sarasota Herald-Tribune.…
“PR Gaffes” Net Wal-Mart Dubious Distinction
January 26, 2007 – 7:28 pm
Business 2.0 says Wal-Mart’s "PR gaffes" are what earned it the top spot in its annual listing of "101 Dumbest Moments in Business."…
Black Eye for Consumer Reports from Flawed Child Safey Seat Study
January 18, 2007 – 8:19 pm
Consumer Reports is retracting its recent headline-grabbing report that most child safety seats it tested "failed disastrously" in crashes … the magazine says its study, which dominated the news earlier this month, was flawed and that it will do a new …