Who Has World’s Fastest Mobile Internet?

Goldman & Associates Blog

Who Has World’s Fastest Mobile Internet?

If you think it is the United States, you’re not even close. According to Quartz, the United States comes in 37th for mobile internet data speed. South Korea comes in first with speeds three times faster than ours. See how other countries rank at the link above.

Study on Online Alcohol Marketing To Youth

According to an article in Medical Life Sciences News, “Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, with almost one in three saying they saw alcohol-related content in the previous month, according to a new pilot survey led by the Johns Hopkins Bloomberg School of Public Health.” In particular, marketing associated with celebrities was most recalled. Presently, the industry sets its own voluntary guidelines for advertising exposure to underage youth. The study doesn’t appear to call for action and is an initial one for underage youth recall of alcohol marketing online.

Death of the Unskippable Ad on YouTube

Well, it will only be one format of non-skippable ad that will die. Next year, the unskippable 30 second ad on Youtube will go away. Shorter marketing segments of 20 second promo ads and six seconds bumper ads will still be unskippable. According to Google, which told Marketer the reason is, [to] “focus instead on formats that work well for both users and advertisers.” It seems YouTube can make more money by showing shorter ads with a better reception from viewers.

Movie Marketing and Fake News Intersect

In what we see as a disturbing marketing ploy, a movie company has been using five fake news sites to promote its latest film A Cure for Wellness coming out this week. The sites include promotional references to the film in fake news stories and have advertising for the film placed throughout the sites. Buzzfeed, which has the story, explains that a number of fake news articles found on these sites and unrelated to the film have been picked up as real news, further proliferating fake news that could cause serious damage. As an example, one story explained a purported temporary ban on vaccinations by the Trump Administration. This was all done to obtain publicity, but the result is further marginalization of real news.

AI Journalism at The Washington Post

A Wired story explains how Artificial Intelligence (AI) is being used at The Washington Post to write mundane, data heavy stories. At this point, journalist at the newspaper see it as helpful, allowing them to address the more mundane aspect of their work and freeing up their time for more thoughtful journalism. Reader interest in these stories is being carefully measured to determine how well they are received. The initial results are positive.

88% Fully Watch Snapchat Videos

As reported in Adweek from an independent source of research, 88% of Snapchat videos are watched to the end. This is important for several reasons: Snapchat has released little analytical information about its service and this is a particularly high rate for viewing entire videos for any platform. Read more about what this new research means for brands and marketers at the link above.

Valentine’s Day History From The LA Times

The LA Times examines the origin of Valentine’s Day. According to the newspaper, it can be traced to ancient Rome, and probably much further back as a mid-February fertility festival. In 1840, Esther A. Howland created the Valentine’s Day card and Hallmark started producing them in 1913. Who was St. Valentine? Nobody knows for sure. Read more about the peculiar history and marketing of the holiday at the link above.

New Research on Consumers of Digital News

Pew Research Center has just published the latest analysis of consumers who get their news from digital sources and how they then react to it. Online consumers were equally likely to get news from a news website as from a social media source. Most people could recall where they saw a story if they’d linked to a news site, but couldn’t recall the source if they found the story at a social media site. The digital news analysis has extensive detail addressing everything from fake news to the type of news consumers responded to most often.

5.5 Billion Mobile Phones By 2021

That’s the prediction for worldwide mobile phone ownership by Cisco Systems as reported in eWeek. That compares to 5.4 billion having bank accounts in 2021 and 5.3 billion with access to running water. Fifty-eight percent of the mobile phone users will have a 4G connection. Downloading of mobile video will increase by 8.7 times 2016 figures. There are a number of additional interesting predictions associated with mobile use in the article.

Government Concerns About Gig Economy

In January, The Treasury Department released a tax study on the gig economy. This growing economic force has been touted in the media as an exciting and beneficial change in how people make money. However, The Treasury Department has real concerns that it continues the slide in workers who have benefits. Highlighted in the study is the lack of understanding by gig economy employees as to the tax benefits they can take for this type of work.