History Behind ‘Black Friday’

Goldman & Associates Blog

History Behind ‘Black Friday’

As the biggest shopping day of the year approaches, we were curious where this annual post-Thanksgiving Day binge originated. Zacks has the “Complete History of ‘Black Friday'”. Did it start as a publicity stunt for a retailer? The simple answer is no. The name ‘Black Friday’ began as a gold crash in 1869 caused by two speculators; but that is only where the story begins to get interesting. The modern use of the term comes from the Philadelphia Police Department circa 1950. Curious? Read the story by Benjamin Rains.

How Shoppers Look Online, Buy In Store

Adweek has an interesting infographic that explains how shoppers look online before buying in stores and vice versa. The term that is given for this type of person is “omnishopper”. There are a few shopping patterns identified by Criteo, the research firm that collected the data for the Adweek infographic, that have their own terms. Some of the shopping traits are called “webrooming”, “click and collect” and “showrooming”. You’ll need to look at the infographic to learn what they are.

Reddit Grows Up

The freewheeling content found on the Internet is starting to see boundaries. In the wake of Russian fake news and other outrageous content, more aggregating websites are looking at the need to manage their content. Reddit, whose website is “the eighth-most trafficked the world” according to website ranking firm Alexa and this story in The Wall Street Journal, is the next major content aggregator to put greater limits on what is published. Reddit’s CEO and co-founder Steve Huffman explains why.

Differences Between Bing and Google SEO

Search Engine Journal explains five key differences in how Search Engine Optimization (SEO) works for Google and Bing. Most businesses might be focused on Google search rankings; however, more than a third of all searches are done using Bing. Both companies use different processes to determine where a business ranks. The article explains what these differences are and how to improve your company’s SEO with each.

LinkedIn’s Hottest Topics

Since Microsoft purchased the social network, it has been growing rapidly in followers and content. There are now 106 million users on the platform and there appears to be a good deal of new content being added. As an example of this growth, Bloomberg is claiming that its LinkedIn followers doubled this year to 1.5 million. Adweek has more details about the growth and a list of the top ten hottest content subjects in September. Number one is “Change readiness”.

Our Changing Veteran Population

Pew Research Center has just released new statistical information about the changing veteran population in the United States. There are five key statistics that are mentioned. All point to great change in how we care for our veterans and who they are. Gulf War veterans now are the largest share of all veterans in this country. By 2045, the share of women veterans will double from 9% to 18%. Overall the amount of adults with military experience continues to decline. You can read about these statistics and more in the article here. These changes will have a profound effect on our society for the next generation.

Ambient Computing: No More Computers

This is the first we’ve heard the term “ambient computing”. It comes from an article in USA Today about the disappearance of visible computers. This striking future prediction is based on the idea that artificial intelligence will be so integrated into everyday objects, from wall sensors to kitchen gadgets, that objects will respond to every gesture and movement we make. It won’t only be the home where this occurs. Stores, buildings and offices will also use ambient computing. Predictions are that this will happen by 2030. Read the article and decide if this is future is for you.

Is That Gift Instagram Worthy?

Generation Z girls want holiday gifts and experiences that are worthy of an Instagram post. That’s according to this story in Adweek taken from research recently released in “Sweety High’s, ‘2017 Gen Z Holiday Gift Giving and Holiday Report'”. From personal experience with a Generation Z girl, there is probably much truth here. However, as the report points out, holiday traditions are equally important for Instagram posts. These young women, like any teen generation, can be shallow, but personal experience shows that there is much depth and caring among them as well.

Social Media: A Dilemma for Government

Social media works best when a dialog is created between the organization and the individual. State and local governments have found it hard to get residents to follow their social media if they only push out information, so having an “ambassador” create a dialog with the resident and become the voice of the government or the department works best. But what should that “voice” be? That question has apparently gotten a number of government employees in trouble. Governing The States and Localities publication examines this social media dilemma.

Google Search’s Twitter Results: A Problem

Search results on Google often give preference to Twitter and tweets. Mashable has come out with strong criticism of these Twitter results, explaining that it leads to the proliferation of “fake news” and “false information”. Jason Abbruzzese, the writer, shows a very recent example of the problem and offers ways to prevent this from occurring. At this time, Google doesn’t seem to see anything wrong with it as quoted in their response found in the article. Google should probably pay attention to this concern since the issue of fake news and their roll in it is under close scrutiny by Congress.