How Fake News Tricks The Mind

Goldman & Associates Blog

How Fake News Tricks The Mind

National Geographic demonstrates how fake news tricks the mind. The publication wants you to answer this simple question: “How many animals of each kind did Moses put on the ark?” The common answer of two is wrong, because it wasn’t Moses who placed the animals on the ark. It was Noah. Critical to discerning fake news is whether you read reflectively, which gives enough time to engage in the verification process. Additional ways fake news trick us are explained in the article.

Crisis Management of Leggings Issue

United Airlines is in crisis mode today after girls wearing leggings were made to either change out of them or add skirts before they could fly. A blogger with a small following tweeted about the situation and it grew from there into a national controversy about who can decide what is appropriate in-flight clothes. United Airlines crisis management response has been to back down and to explain the situation. It turns out that the girls were flying as “an employee benefit” and were subject to employee rules. Though this part of the story isn’t being covered well, to us whatever regular paying customers can wear should have been appropriate for these girls. It might be best to just state that the company has heard how customer feel about leggings and has changed the rules for all.

Age Demographics Mean Big Workforce Change

According to Pew Research Center, the country is about to see major changes in our workforce size as a result of aging. Demographics show that in the next twenty years the workforce growth will slow and begin to actually shrink unless immigrant workers are brought into the United States to replace Baby Boomers who are retiring. The details are explained here.

Public Relations Service Cision Makes News

Cision, the media research and posting service that many public relations firms and large businesses use, is going public. Initially begun in 1892 as a Swedish press-clipping service, the company has grown by purchasing a number of public relations services and combining them into a technology company that is still focused on public relations. Their plan, as described in this Chicago Tribune story, is to grow by purchasing additional companies. What companies they might be is not explained.

St. Patrick’s Day and Irish Demographics

Who doesn’t love St. Patrick’s Day and wearing of the green. The holiday has grown universal in America with most everyone celebrating the Scotch-Irish heritage that has been so important to our country’s history. While the holiday has grown, Americans who can identify their ancestry as having come from that region has diminished, according to Pew Research Center. You can read their demographic analysis at the link.

Whose AI Voice Do You Want to Hear?

If you like the soothing sound of Alexa over Siri, you can now get Alexa’s sweet voice on your iPhone. According to CNBC, it is now possible to download an app that allows you to speak with Amazon’s Alexa as well as Siri. We can only ask, will each AI voice compete for your attention? Will one become jealous of the other? Hopefully, everyone gets along.

NBCUniversal Spending Big in Digital Media

According to CNBC, NBCUniversal has invested approximately $1.5 billion in multiple, strategic, digital media assets in the last 18 months. No other media company comes close to matching this level of investment. Its most recent was $500 million in the Snap IPO. CNBC believes that the investment in Snap is “an opportunity to create new programming using its content and brands to reach millennials, which traditional media companies and advertisers have found increasingly hard to reach on linear television.” It seems NBCUniversal has a big vision on where it can best grow its audience.

Pi Day and Math Enjoyment

Today’s Pi Day is one of those named festival days that are worth noting. It illustrates the importance of math enjoyment and education. Started on March 14, 1988 in San Francisco, it has grown to become a worldwide celebration. Who knew a special day would develop from the celebration of the ratio of a circle’s circumference to its diameter? According to Pew Research Center, Americans rank math as a key skill and are more proficient at it than they were two decades ago. Read more on how our opinions of math are changing.

Employee Engagement: Keeping Star Staff

In the second part of Gallup’s analysis on employee engagement, they examine what it takes to keep star employees. The article cites three critical elements. The second is “a significant increase in income”, but knowing elements one and three are just as important and indicate why even well-paid stars often leave. Follow the link above to find out more.

Employee Engagement: Getting the Dream Job

Employee engagement can be a challenge when trying to hire the very best people. Gallup, in the first part of a two-part study, examines what it takes to hire top workers. Number one is allowing employees “to do what they do best.” However, a number of other critical factors come into play. The second part of the study examines what it takes to retain top talent. The answers point to a whole different dynamic.