SL Crisis Mitigation

You are a senior living provider and a crisis erupts late one night. Now you can obtain help right away through SL Crisis Mitigation, offered by our firm, the leader in public relations for your industry. We stand ready around the clock to handle your crisis communications with unparalleled understanding of your organization and mission, the many stakeholders involved and their concerns, the complexities and nuances involved and more.

Executed fast, a top-flight communications strategy can head off or minimize the reputation impact of a crisis. Without it, the situation can damage occupancy, referral relationships, consumer perception, staff morale and more. The result: Financial losses and a diminished capacity to recover.

All SL Crisis Response team members are award-winning seasoned PR executives who have successfully managed crisis communications for scores of senior living providers nationwide. As an SL Crisis Response client, you will have immediate access to our expertise and services 24 hours a day, 365 days a year. The practice is led by Dean Goldman,  president of Goldman & Associates, and Audrey Knoth, the firm’s executive vice president. Both have successfully managed and implemented crisis communications as well as broader public relations programs for scores of senior living organizations nationwide, from large multi-state  companies to regional and stand-alone providers.

Please contact us to learn more about this crucial service. We look forward to assisting you.