TV News or Online News

Goldman & Associates Blog

TV News or Online News

The gap between those Americans who get their news from online sources and those who get their news from television is quickly closing. Online news is rapidly catching up as the primary source of news when compared to television according to Pew Research Center. The gap in early 2016 was 19%. One year later it has closed to just 7%. Interestingly, this has happened because more older people are getting their news online.

Does Facebook Over Inflate It’s Numbers?

Granted, many people have Facebook accounts. However, a stock analyst with Pivotal Research Group says Facebook’s claims of how many people potentially see advertising on the social media network are quite inflated. This article at CNBC explains the claim that the numbers Facebook is using for Americans potentially seeing advertising on the network are well beyond the population of the various demographic groups it claims to reach and there is a real credibility issue with the company.

LinkedIn Provides Marketers Valuable Data

On many social networks, users don’t necessarily have reason to tell the truth. They can create false accounts or simply lie. The content posted can be a bit more raw or even false. However, on LinkedIn users have incentive to be nice to each other and to provide provable facts since the information might lead to job offers or enhance their networks. Adweek examines how LinkedIn data has strong value to advertisers, why Microsoft purchased the company nine months ago and the perception that LinkedIn content is just better.

Why Business Speaks on Social Issues

In the age of segregation, it was customary for business to abide by “local custom” and stay away from controversial issues. Today, business is driving change on many social issues. What brought about this sea change? The Conversation examines the history of business addressing social issues and comes to some unexpected but profound conclusions as to why business is now leading social change.

Daily Emails Are Overwhelming Consumers

In-boxes are being stuffed with wanted and unwanted email. So much so that 74% of us are feeling overwhelmed by the daily influx. A third of all Americans receive 100 or more emails a day. Edison Software did a survey of 1068 American adults and the results appear in this article in MediaPost. Forty-four percent of us spend hours deleting emails we don’t want. You can find many more interesting stats on emails and how to improve the situation in the article.

The Mobile Commerce Explosion

It’s fairly common knowledge that e-Commerce continues to grow. However, the truly explosive growth is coming from m-Commerce, or mobile commerce. The sophistication and ease of using smartphones and pads, as well as the growth in people owning them and businesses building better mobile websites, has caused retail sales through mobile devices to skyrocket. TNW has the amazing growth stats and five trends that are changing m-Commerce.

Viral Story Writer Tells All

What does it take to get someone to click on a headline at a news site so the article becomes a viral story? Here are a few tricks to the trade from a writer who’s job it is to create viral news and build clicks. We’ve all been gullible to these tactics that create “must read” answers. Wired has the story.

Get Employee Engagement in Best Perks

Gallup has a very interesting analysis of the disconnect between employee perks offered by companies to obtain or retain the very best employees and what employees really want. The article points out the need to ask four critical questions before assuming a new perk will succeed. Simply having employee engagement will lead to greater success in hiring and retaining top employees.

Xennials – Millennials, Little Difference

We all want to feel special. Having your own generation gives Xennials distinction. It all began three years ago according to this Vogue article. Now it’s becoming a real demographic. The Bold Italic, an online publication out of San Francisco, has a tongue-in-check explanation of the differences between the two generations.

Happy Birthday to the Hashtag

It was a decade ago today that the hashtag was born. According to The Telegraph, credited with the invention of the # is former Google and Uber designer Chris Messina. Twitter had already been around for a year. Messina was the 1,186th user of Twitter when he “posted a message asking fellow users what they thought about using the hashtag to collate people and messages”, states the story.