Millennials Score These Brands Big

Goldman & Associates Blog

Millennials Score These Brands Big

According to Adweek, “YouGov BrandIndex, a public-perception research firm that interviews over 1.5 million consumers yearly, just unveiled the results of its latest survey.” Millennials give some obvious brands their highest customer scores. Tied at the top of the list are YouTube and Facebook, but the number four and five companies, and their proximity to each other, come as something of a surprise. You can find this list and additional commentary at the link here.

Snapchat Indifferent to Influencers

It appears that Snapchat either doesn’t desire influencers or doesn’t want to encourage them using their platform. At least that’s how Digiday sees the situation. Today they posted an article about the challenges a number of influencers are having with the social media platform as compared to others such as YouTube, Instagram or Twitter. It seems many influencers have tried the platform and some still like using it; but for the majority, it is simply too much effort to make it viable.

The New Google News Not As Robust

Google News has often been a source for interesting articles to accompany Goldman blog posts. After the new format change, one of Google News’ best features is now missing. It used to be possible to do a deep dive news search. Now all that is offered by Google News is the initial search page. Finding news nuggets that might not initially been shown will be more challenging. However, to the benefit of those companies facing a crisis, news of that crisis will be quickly buried as positive news gets posted.

New Demographic Term – Xennials

Here’s a new demographic term to us – Xennials. It apparently was first introduced in 2014 by GOOD magazine. According to Inverse Culture, it is the group that sits between Millennials and Gen-Xers. They were born between 1977 and 1983 and didn’t grow up with the internet or social media. This demographic group is old enough to remember the bust and experienced the Great Recession as part of their working lives, but don’t quite fit the description of Millennial or Gen-X.

Viral Photo of Whale and Seal Hugging

The Washington Post has a story about a photo of a beluga whale and seal hug that went viral, that many wanted to believe was real, but which proved how fake news or photos can quickly circulate. The viral photo got picked up by The Discovery Channel UK and Reddit. The designer of the photo even said it was fake, but many people wanted to believe it was real. The two species don’t even live in the same hemispheres. The Washington Post does a great job of explaining this saga.

Demographics Are Challenging Colleges

The Huffington Post has an interesting article about how demographic change is affecting college enrollment. “In fact, more than two thirds of private colleges and over 50% of public colleges failed to meet their enrollment or net tuition revenue targets for 2016,” according to statistics quoted in the article. This situation is a great example of how macro changes within the country can dramatically impact entire industries. In this case, many colleges will either need to resize, go out of business, or come up with new strategies to address the shrinking amount of high school students available who can attend a college.

Google Doodles Demonstrate AI

Google is letting people see how Artificial Intelligence (AI) can be used in real life to enhance drawings by providing simple demonstrations. This fascinating article in The Verge explains how the Doodle area of Google’s website lets people use AI to complete their drawings. The flip side of this is Google is using these demonstrations to train its AI computers how to draw. The more people engage with the program, the more intelligent it gets at understanding these skills.

Reputation: Workers Trust CEO’s Ethics

As low as CEOs are generally rated on consumer surveys, it is interesting to note that most workers trust the ethics of their own CEOs. “According to recent Gallup research, 45% of U.S. employees rate the moral values of their CEOs, presidents or other business leaders as ‘excellent,’ 30% rate them as ‘good’ and only 23% rate them as either ‘fair’ or ‘poor’.” Workers are more positive about the moral reputation of their CEO than the moral values of their country. One noteworthy statistic to come out of this research is not so positive for CEOs and points out the need for better internal communication, “only 13% strongly agree that their organization’s leadership communicates effectively.”

Internet or internet, Top Court’s Opinions

It turns out that there is quite a controversy at the U.S. Supreme Court as to whether Internet should be capitalized or not. The difference between the two spellings has very different legal meanings according to justice opinions in the recent case of Packingham v. North Carolina. According to Motherboard, which explains the controversy very well, it boils down to whether Internet is seen as a place, or whether internet is seen as a broad spectrum of things. On the surface this may seem trivial, but it actually has major legal implications. So next time you write Internet or internet, you’ll need to think through context and world view on the subject.

Do You Own Your Facebook Photos?

According to an article on Fossbytes, the quick answer is yes, but that doesn’t mean you have exclusive rights to them. Facebook actually has rights to use them as they see fit and you really can’t do anything about it. You can adjust your Facebook settings to limit the likelihood that they will be used by others, but you still can’t control how Facebook might use them. The article explaining your legal rights is written in non-legal and easy to understand language. If you have any concern about ownership of images or video on Facebook, this article is worth reading.