The Verge has a very good article that examines how review publications for addiction facilities are owned by the facilities and therefore control what is said about their properties. Essentially, these “popular publications covering addiction and treatment double as marketing operations for treatment centers,” according to the story. The article goes on to state though this is commonly known in the industry, it is not outside and transparency is very limited. The result is a review process that continues to diminish public confidence in reviews.
Goldman & Associates Blog
Review Sites That Have Major Conflicts
Owners’ Response to Negative Review
A terrible review can be quite challenging for any business. When on restaurant received a one-star rating and scathing review on TripAdvisor, it looked into the review and fought back. It turns out the person who wrote the review never even ate at the restaurant. This story from Kent England is a lesson for any business receiving a negative review and terrible rating. The Daily Mail tells the story.
What “Fake News” Laws Might Look Like
Some of the social media giants, including Google, Facebook and Twitter, recently appeared before Congress to answer questions about fake news. As legislators debate whether to begin regulating fake news, the Goldman blog looks at what laws European countries have instituted. Fortunately, Columbia Journalism Review has already done the work and produced this article on the subject. To some extent, Europe’s challenges are similar to those in the United States, balancing free speech with regulation. There are no easy answers to the dilemma, but seeing the outcomes of what others have already done are good first steps.
Local Blog Uncovers International Story
Here is a great example of a citizen journalist uncovering a piece of a big news story. A mom who blogs about her neighborhood in Brooklyn was concerned about a brownstone that was left in shabby condition after it was purchased. Through her intrepid efforts she discovered it was owned by Paul Manafort, President Trump’s former campaign manager. Her blog is called “Pardon Me for Asking”. An online news outlet called The Intercept picked up her information and cited her blog. From there it was eventually picked up by Vanity Fair which also cited the blog. Apparently, notice was taken special counsel Robert Mueller and the brownstone became part of the evidence mentioned in his Manafort indictment. CNBC has the whole story and the blogger’s reaction to what happened.
Digital Marketing Success for Destinations
Countries, which usually fund their own marketing campaigns, are not known for being particularly innovative. According to tnooz, there is one group of countries that has found a clear voice for their content and has been especially successful at targeting their digital marketing. The article recognizes the Nordic countries of Finland, Sweden, Norway, Denmark and Iceland. A noted up-and-comer is Australia. View and read more about the unusual digital marketing being done by these countries at this tnooz link.
The YouTube Television Lab
Here is an interesting story from Wired about the lab YouTube has for analyzing how people watch television. Like advertising, everyone thinks they are an expert at watching television. We’ve all spent a good deal of our lives in front of the tube with a remote. However, the reality is quite nuanced. YouTube is exploring this issue because it believes understanding this process will allow it to build a better television viewing experience. You think you’re an expert; see if you agree with YouTube’s analysis.
A Hugely Successful Newspaper
In an age when most newspapers are dying, one major newspaper has seen subscriptions triple in the last year. The Washington Post, under the direction of Fred Ryan and ownership of Amazon’s founder Jeff Bezos, has implemented a radical technology upgrade that is given much of the credit for this success. It would be easy to take a political view that the election of Trump as president was the cause. That would be a shallow interpretation. Ryan was chief of staff under President Ronald Reagan and credits the technology and engineering upgrades with the publication’s growth. This article in Adweek explains more about what has happened.
Most Searched Halloween Costume on Google
Okay, it’s the Friday before Halloween. We don’t feel the need to write about a serious subject. Do you want to know what the most searched for Halloween costume this year on Google? If so, you’ll need to click here to find the GQ story with the answer. You can also find what the most misspelled word in every state is. For Wisconsin, it’s the word Wisconsin.
Internet Weaning, It’s Possible But Hard
Is it actually possible to spend less time on the Internet? This is a serious question. More work requires spending time on the Internet and heavy involvement in social media keeps many coming back. As a result, brains actually get hardwired for Internet use. This is not necessarily a good outcome. A Fader story by Jordan Darville examines how difficult it is to spend less time on the Internet and ways to do so.
Instagram Influencer Tells Secrets
The New Yorker has a first person account from Molly Matilda, an Instagram Influencer, who explains why she is so successful with her posts. Her quick list of do’s and don’ts are simple and easy to understand. The work is something she loves, is hard and clearly she is a hustler, but that is key to starting and running any business.