Macy’s Day Parade Is All About The Brands

Macy’s Day Parade Is All About The Brands

Celebrating its 90th year tomorrow, the Macy’s Day Parade has become a Thanksgiving Day tradition. The parade might be a family delight, but it’s really about the many brands appearing in the parade and the 40 million viewers watching them. Adweek lists some of the sponsoring brands with floats: Krazy Glue, Cracker Jack, Kentucky Fried Chicken, Ocean Spray, Discover, Build-A-Bear, Hallmark Channel, Domino Sugar, Delta Air Lines and Homewood Suites by Hilton. Macy’s decides which brands will appear.