Changing Consumer E-Commerce Trends

Changing Consumer E-Commerce Trends

Pew Research Center is out this week with a study that looks at our rapidly changing trends when shopping online. Nearly 80% of us shop online, 15% do so weekly and 51% of us have used a mobile phone to make a purchase. Considering how much online advertising is growing, only 15% of us have ever made a purchase by following a link from a social media website. When online shopping was last surveyed by Pew Research Center in June 2000, only 15% of us had made an online purchase. Still, the majority of consumers prefer to go a store to shop.