Brand Buzz Building for 2017 Super Bowl

Brand Buzz Building for 2017 Super Bowl

Game day is still weeks away, but the marketing industry is getting ready for its biggest buzz building event – the Super Bowl. Marketing Land will be keeping a scorecard on all the various types of marketing activities by brands advertising in the most expensive TV slots. They will be looking at pre-game marketing, use of hashtags, brand mentions and much more. Here is a listing of the information they will be gathering. This use to be a sports event.