Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier explains all that P & G has done to verify this fake news. Their research indicates the likelihood there is no truth to the story, but that hasn’t stopped it from going viral. In a world of fake news, brand reputation management challenges continue to grow.
Goldman & Associates Public Relations
- Home
- Services
- Thought Leadership
- Goldman & Associates Blog
- Authored Articles
- Executives, Companies Now Always “On Camera”
- Your PR Message: For Biggest Impact, Keep it Short
- Crisis Communications Plan Key to Surviving Company Emergency
- PR & Sales: A Pairing that can Add Up in a Big Way
- To Make News, Make it Interesting
- Your Opinion Matters – Express It
- Good Stories Shine Media Spotlight on Your Company
- How National News Decisions Are Made
- News Explosion Lands CEOs in the Spotlight, for Better or for Worse
- Building Relationships with Police & Fire PIO’s Vital to Companies’ PR Programs
- How Your Company’s History Can Build Your Business Today
- Listening to Facebook Community Builds Big Rewards for Non-Profit
- Videos
- Podcasts
- Executive Interview Advice
- PR Quiz
- What is the best time of day to follow up with a reporter after sending a press release?
- What is the best day and time to hold an event to attract news coverage?
- Do you send a news release to an editor or a reporter?
- Your company is a major advertiser in the medium in which you want to get a news story. Should you let the reporter or news staff know this when you are trying to generate a story?
- Who should speak for a company when a reporter calls to ask questions?
- Background
- Contact Us
Wrestling With Likely False Viral Story
Wrestling With Likely False Viral Story
This entry was written by Dean Goldman, posted on January 13, 2017 at 11:16 am, filed under Fake News, reputation management, Viral Story and tagged blog, Brand reputation, Cincinnati Business Courier, Fake news, P & G, Proctor &Gamble, reputation management, Viral Story.
Bookmark the permalink. Follow any comments here with the RSS feed for this post.
Both comments and trackbacks are currently closed.