Wrestling With Likely False Viral Story

Proctor & Gamble has been trying to address an unverified viral story about an infant dying from using one of its cold remedy products. The story appears to initially have been posted on a blog site. The Cincinnati Business Courier explains all that P & G has done to verify this fake news. Their research indicates the likelihood there is no truth to the story, but that hasn’t stopped it from going viral. In a world of fake news, brand reputation management challenges continue to grow.