LinkedIn Provides Marketers Valuable Data

LinkedIn Provides Marketers Valuable Data

On many social networks, users don’t necessarily have reason to tell the truth. They can create false accounts or simply lie. The content posted can be a bit more raw or even false. However, on LinkedIn users have incentive to be nice to each other and to provide provable facts since the information might lead to job offers or enhance their networks. Adweek examines how LinkedIn data has strong value to advertisers, why Microsoft purchased the company nine months ago and the perception that LinkedIn content is just better.