Percentage of All Retail Sales Online

Percentage of All Retail Sales Online

We heard this question the other day. How much of all retail sales are online? With all the delivery vehicle we see daily and the massive size of Amazon, it would be easy to think that a pretty good share of all retail sales are online. The reality is much less than one might think. According to the U.S. Commerce Department it was 8.1% in 2016. This differs from Internet Retailer that puts the figure at 11.7%. The difference is the Commerce Department figures include gasoline sales. All of the details can be found in this Marketing Land article. However these online sales figures are growing rapidly.