Social Media and Fitness App Tracking

Social Media and Fitness App Tracking

Two big issues have made the news in the last few days focused on social media and fitness app tracking. Both involve the use of data gathered by companies from people using their devises or social media platforms. Fitness trackers like Fitbit collect data about where people use the product while Facebook users provide information to help the company sell advertising. It seems the popularity of these fitness products has revealed details about secret United States military bases. In Facebook’s case, it is trying to get in front of a new European privacy laws (GDPR) by revamping its privacy settings to make it easier for European users to opt out of the company tracking them. Facebook could receive stiff fines from European regulators without the change. Both are signs that data tracking is a growing issue for companies that rely on its collection for their business model. CNBC has the story about Facebook’s problems and CBS News has the story about revealing secret military bases by tracking user information in a fitness app.