PR Crisis or PR Problem

PR Crisis or PR Problem

You say “te-MAH-toh”, I say “te-MAY-toh”. Call it a PR crisis or PR problem, it’s mostly all the same. If you have a PR crisis, you’ve definitely got a PR problem; and if you’ve got a PR problem, it’s likely to become a major crisis or is being improperly perceived and is already a crisis. Either way, both require quick response and implementation of your crisis communication plan. More often than not, we hear people use the term PR problem because they don’t want to alarm the company. But from our perspective crisis and problem require the same level of response. By the way, if you don’t presently have a crisis communication plan prepared and you’re reading this because you don’t know whether to call your situation a problem or crisis, then by definition you’re already in crisis because you are out of time to prepare.