Restoring Business After a Senior Living Crisis

Restoring Business After a Senior Living Crisis

When a crisis happens, attention centers on handling and resolving the immediate situation.  All too often, however, senior living providers overlook its long-term effect on reputation, which translates directly into a negative impact on business.  You may be facing this reality within your own organization. Perhaps prospects continue to decide against one of your communities because of a crisis that occurred there years ago, even if the management team and even its name have since changed.  Clearly, the right steps weren’t taken back then to rebuild confidence in the community among the public and influencers.  A key service of SL Crisis Mitigation is reputation recovery — in other words, designing and executing programs to restore this confidence and rebuild business. Whether the crisis just happened or you are dealing with the legacy of one that happened long ago, we can help. SL Crisis Mitigation is a service of Goldman & Associates Public Relations.