Fashion Brand Soars From Instagram Posts

Fashion Brand Soars From Instagram Posts

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Yesterday NPR told a great story how an unknown fashion brand used Instagram and smart marketing to build its business. Fashion Nova has grown leaps and bounds, increasing sales by triple digits annually since 2006. However, the story credits much of this growth to adroitly using Instagram influencers to promote its fashion forward, modestly priced clothing. Their secrets are not earth-shattering, just well executed marketing.