World Cup Marketers Shift to Hispanic Audience
With the U.S. out of Word Cup, marketers may focus more on the nation’s Hispanic demographic during the competition. PR Week addresses this topic among others in a detailed look at how the media and brands plan to use Facebook, Twitter, Snapchat, virtual reality and other platforms to capture soccer fans and increase ad revenues. It cites research showing that two-thirds of Hispanics are looking forward to the event and over 80% plan to talk about it on Facebook. During the 2014 World Cup, almost 700 million tweets were sent, with 35.6 million of them going out when Germany stunned Brazil in the semifinals.