Reputation Attack: Don’t Counterattack

Reputation Attack: Don’t Counterattack

wham bamThis is a controversial subject in public relations reputation management. Some public relations companies, in support of clients whose reputation has been attacked, will recommend counterattacking the attacker, especially through “dark websites”. Going on the offensive might sound good to the client, but our firm cautions against this action for a number of reasons. Primarily, it is a weak tactic. Chris Silver Smith, in a contributing article to Marketing Land, has quite effectively laid out the issue and why counterattacking a reputation attack on a client is a bad idea. This is a well explained and reasoned article that any business considering this public relations tactic should read first.