Cable TV Challenged to Retain Subscribers

Cable TV Challenged to Retain Subscribers

Between cord-cutters and cord-nevers, cable TV is finding it ever more challenging to maintain its grip on subscribers. Cord-cutters are people who already subscribe to a cable service and decide to leave. Cord-nevers are generally Millennials who never had cable and decide not to subscribe. It might be easy to assume that television viewership is diminishing, but what is actually happening is viewership is changing. The former cable subscribers and cord-nevers are purchasing skinny packages and streaming services over the Internet. TV viewing is as strong as ever. This article in MarketWatch explains in more detail the numbers and how watching television is changing.