A World Without Newspapers

A World Without Newspapers

NewspaperAdvertising revenue is the lifeblood of newspapers. From 2000 to 2016 U.S. newspaper advertising income has declined from $65 billion to less than $19 billion. The falloff isn’t stopping. A number of newspapers no longer exist and most are dying, consolidating staff and doing their best to stay alive. Much of the revenue newspapers relied on such as automotive, real estates sales and food advertising has moved and is moving to other platforms. Newspapers have tried to adjust by becoming digital, but the advertising revenue that used to be generated by print can’t be replicated online. The terrible irony is it isn’t the content of newspapers that is the problem, it’s the old advertising model. If newspapers are no longer around in twenty years, what will our democracy become and how will the issues of our future be addressed? This column from The WorldPost, a partnership of the Berggruen Institute and The Washington Post examines this question and the picture it paints is disheartening.