How Survey Mode Can Change Results

How Survey Mode Can Change Results

Question markThe mode of a survey is the way the survey is conducted. Examples of mode are by email, phone, online or letter. The survey mode can change the results, but not always. Pew Research Center has a great, short video that explains how the survey mode tends to get some people to respond differently in specific circumstances. They call it the “mode effect”. Knowing the mechanism used for the survey and the questions can help determine its accuracy. Pew Research Center commonly uses multiple modes to obtain their results ensuring that they are adjusting for the mode effect. You can watch their two minute video here.