How Much Time to Invest in a Blog Post

How Much Time to Invest in a Blog Post

Blogger 2We came across an article in Small Business Trends claiming to know how much time should be invested in writing an effective, professional blog post. The research comes from a media company mentioned in the article. However, it isn’t clear from the story or the media company’s website link what specific research was done to come to their conclusion. So, how much time should be invested to create an effective blog post? Their answer is 6 hours. Their survey result reveals “56% of bloggers get better results by spending 6 hours on a post.” The caveat is this only applies to professional bloggers. Small business owners can get away with less. Phew – glad to know that. The time needed to be spent on a strong blog post is a pretty big leap from their 2018 survey which came up with 3 hours and 28 minutes. It was also noted that the frequency of posting has been going down … makes sense if so much time is being spent developing and writing a blog post.