How Targeted Ads on Facebook Work

How Targeted Ads on Facebook Work

Facebook cIf you use Facebook or any of its other services such as WhatsApp, Instagram or Messenger, data is collected on you. It is well known that Facebook uses that information to provide targeted ads to advertisers seeking people like you. Billions of people use Facebook products and the amount of advertising money poured into Facebook continues to grow rapidly. Advertisers love how well it targets users. However, there is more to how targeted ads work than one might think. CNBC has an excellent video story showing the process in a clear and easy to understand manner. The segment is about 10 minutes long, but well worth watching if you have any concerns about your online privacy. It also talks about Facebook’s newest targeted ad product, Stories, and how it works. Presently, there are 2 million advertisers using Stories and that is growing as well.