Spotting Fake Five Star Reviews

Spotting Fake Five Star Reviews

5-star-reviewAspects of this issue have been discussed before here, but we’ll add some new points. It is estimated that half of all five star reviews are fake, so which ones should you believe? Yahoo Finance has a round table discussion with experts explaining how consumers can wisely use clues on which reviews have credibility. For the sake of their discussion, they focuses on Amazon’s five star product reviews, but mostly what they say is true for all platforms. Their recommendations include going beyond the first page of reviews, checking dates and reviewers’ profiles and checking for repetition. There are more suggestions. Most are common sense or become somewhat obvious over time if you use reviews. However, one key takeaway from the panel is overall they believe five start product reviews are a good means for consumers to learn about potential products, just use them carefully.