The Case for Using Business Jargon

The Case for Using Business Jargon

box-clipartHarvard Business Review interviewed English professor Anne Curzan at the University of Michigan about the use of business jargon. She studies the evolution of language. Professor Curzan makes the case that using business jargon has value in making our language more robust and helps communicate complex concepts more easily. She also provides background on the sometimes surprising origin of jargon such as “touch base”, “synergy” and “outside the box”. We’re not fans of business jargon because it lacks communications inclusion, but Professor Curzan makes a good case for when it might be used, including for purposes of communications exclusion. At the link above can be found audio and a transcript of the interview.