6 Seconds to Tell Video Story, or Less

6 Seconds to Tell Video Story, or Less

Play video iconMany years ago in the advertising world, a marketer had a minute to tell a video story in a television commerical. As time went by, commercials became a half minute. Later, some went to fifteen seconds and then ten seconds. Today, in the world of social media, that number is six seconds, at least according to this article in AdAge from digital marketer Todd Handy. If the trend continues, it will soon become milliseconds for mobile ads, according to this Wall Street Journal story. The use of the digital video story is far from dead, but the amount of time we are willing to look at something continues to decrease.