Brand Apologies When a Crisis Happens

Brand Apologies When a Crisis Happens

NFgraphicSomething bad has happened at your company and you need to make a statement of apology for the incident. At Goldman & Associates, we have worked with numerous clients to perform this service. Authenticity of the response is critically important to overcoming the crisis. As is true with most anything, apologies can be sincere or not. The more sincere they are, the more uncomfortable attorneys tend to be with it. Evidence indicates that a sincere apology doesn’t negatively impact a lawsuit that might come from the crisis and often helps diminish a negative outcome. Vox has an interesting interview with another public relations specialist who they call a “professional apologizer”.