Future Social Media Lead Generation

Future Social Media Lead Generation

Share graphicLead generation through social media has been a growing investment for businesses to find new customers. In a four-part series that explores the state of lead generation, Social Media Today surveyed the industry to come up with their analysis. In their last segment they discuss its future. What is most fascinating is the interest the industry has in moving into automated systems to cut staffing costs. At the same time, the vast majority of practitioners feel their present lead generation efforts are not yielding the results they should. Social Media Today rightly questions the value automated systems will bring if staffed efforts at social media lead generation are not fully successful. People want to engage with people, which is the core of social media, and AI systems are just not at a level to provide satisfactory engagement. It is a very interesting analysis that is well worth reading if your business relies on social media lead generation or wants to move into it.