Valentine’s Day Candy Goes Wordless

Valentine’s Day Candy Goes Wordless

sweethearts-peg-bags (2)Public relations crisis or public relations opportunity? Sweethearts, the heart-shaped candy known for it’s traditional Valentine’s Day phrases, has gone wordless this season. Spangler Candy Co., which bought the 118 year old NECCO brand a few years ago, had a printer problem when it was time to print this year’s candies. As a result, many will be without a message. CNN has the story of how this happened and a bit of history on the company. Would CNN be talking about the candies if this hadn’t happened? The story has been covered by The New York Times, NPR and many more media outlets. We’re going with Valentine’s Day public relations opportunity!