Viable Business Cases for Journalism

Viable Business Cases for Journalism

NewsjpgIn an article put out by NiemanLab, part of the Nieman Foundation’s study of journalism at Harvard University, Rasmus Kleis Nielsen of the University of Oxford makes the case that journalism and the news it generates can still be a viable business. In this article, Nielsen provides examples of successful modern journalism. Much of it is online and subscription based start-ups. He explains that the old models like newspapers, that were primarily based on dominant market positions that forced advertisers to use them, are not really viable today. Subscription models are where he sees success. We say, possibly he is correct, but it seems this will only a fill a niche. More diversely structured successful models are needed if journalism is to continue to play a key role in society.