Coronavirus and Crisis Communications

Coronavirus and Crisis Communications

Covid-19 virusBusinesses and communities may soon be faced with unprecedented challenges associated with the coronavirus COVID-19 should the disease start to become entrenched in the United States. We have seen how difficult it has been managing communications associated with the disease in China. As it expands to many more countries, they too are trying to cope with conflicting information and communications. Crisis communications practices demand providing consistent and vetted information. But as with any crisis, everything is fluid. That said, early preparation and planning will help your organization better overcome this crisis when it comes. The time to prepare is now. If you are not already planning and preparing for the coronavirus in the United States, you are starting late. However, Goldman & Associates Public Relations can help if you act quickly. We have extensive crisis communications expertise and an active emergency department physician on staff to advise on the disease. Don’t delay, call now. Meanwhile, here is the CDC site that can keep you up to date on the disease here.