Communicate Solutions in a Crisis

Communicate Solutions in a Crisis

NFgraphicWhen it comes to brands, consumers want to know how you will provide solutions to aspects of the crisis they are facing. They definitely don’t want to be sold a product. However, if you’re providing an important solution, sales will increase. The same is true for services. In any type of sales scenario this seems fairly self-evident, but companies often lose site of this very important message as they seek to market whatever they can during this pandemic. New consumer research from Harvard Business School clearly makes the point. Communicating solutions in a crisis is the way to go.