Normalizing Death Toll in Pandemic Times

Normalizing Death Toll in Pandemic Times

Covid-19 virusPossibly we’ve just gotten weary of hearing how many people have died from COVID-19, or other important news stories are taking whatever limited resources journalism still has to cover them, but COVID-19 deaths continue to grow at a shocking rate…yet, less and less is being reported about the rising death toll from the pandemic. Are Americans becoming inured? That’s the question being asked by Columbia Journalism Review. In the crisis communication work we are undertaking for our clients, we are seeing that across the country news organizations are moving on as though the crisis no longer exists. One hundred thousand deaths within only a few months seemed shocking. When will we be shocked again … at 150,000, 200,000, 500,000? It just seems there may be no number that will reignite our attention. What are your thoughts on this?