PR Predictions and Trends Get Upended

PR Predictions and Trends Get Upended

Question (2)It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what clients might need. We’re still too early to make predictions on PR trends for 2021, but looking back at 2020 predictions it’s clear everything can change overnight. No one predicted a major pandemic would cause most of us to work from home, the growth of home shopping, shopping shortages, remote schooling, the rapid growth of video meetings, the increased speed of decline in advertising supported media, controversies over mask wearing and so much more. These have all shaken up the PR industry. So as we move towards the end of 2020, predictions for 2021 look more daunting than ever. If you’ve got a PR trend prediction you want to share, let us know and maybe it will make our 2021 list.