The Pandemic’s Effect on Media Advertising

The Pandemic’s Effect on Media Advertising

newsiconMedia advertising determines how many reporters a news medium can hire and how effectively it can cover the news. According to Pew Research Center, the pandemic has had a particularly rough impact on newspaper advertising revenue. The organization compared the advertising revenues of six publicly traded newspapers during the second quarter of 2019 and 2020. These newspapers, which were already hurting, saw their medium revenues drop by about 40%. Other sources of news such as cable and local and national broadcast were not nearly as negatively impacted and some actually improved year over year. We can only hope that once a safe vaccine is developed and administered, surviving newspapers and other news sources will see their advertising revenues grow again. You can learn more here how the pandemic is impacting different segments of media advertising.