Gaining Public Trust for a Vaccine

Gaining Public Trust for a Vaccine

Covid-19 virus (2)As approval nears for a COVID-19 vaccine, there is great fear by governments and health agencies that many people will not take it due to distrust driven by misinformation on anti-vaccine websites. Public trust is quite fragile, especially following a presidential campaign that has sown distrust of leaders, the media and government. Anti-vaccine misinformation is nothing new, as discussed in this NBC News article. It was recently announced that former presidents are willing to be vaccinated on video in an effort to gain public trust. Though a good start, it will take much more work to change the minds of those who are wary. Some actions that need to be taken are an extensive media campaign, publicizing entertainment and sports figures taking the vaccine, promoting it as a patriotic duty, addressing negative social media as it appears, getting extensive positive social media coverage, using influencers to aid in the messaging, and much more. Hopefully, there is not only a plan to get the vaccine out to Americans as quickly as possible, but there is a plan to engage and educate Americans as well.