Space Force has a Public Relations Problem

Space Force has a Public Relations Problem

Space Force LogoWhat is Space Force exactly? This is a question that Defense News has asked. With a logo looking like it came from Star Trek and its members potentially being called “Guardians” as if they are from Marvel’s “Guardians of the Galaxy”, the newest military branch has the public wondering. However, these embarrassing quirks mask even more fundamental ones examined by Defense News. For example, what is Space Force’s mission and how does it differ from other branches of the military and civilian NASA? Having a clear mission and unique identity will go a long way towards improving the image of Space Force. Defense News does a very good job of examining this problem here.