Saving Reputation Means Saving Revenues

Author Archives: Audrey Knoth

Executive vice president of Goldman & Associates Public Relations, based in Norfolk, Virginia and serving clients across the United States.

Saving Reputation Means Saving Revenues

A virus rages through a senior living community. Numerous residents and staff fall ill, and some are taken to the hospital.  The community has to postpone move-ins and turn away visitors. Amidst the pandemonium, little thought is given to saving …

Senior Health Complexity: MD’s Crisis Help

When the concept of senior living arose some decades ago, it was rooted in the hospitality business. The demographics of aging have made care a much larger component than originally expected and planned. With many residents living with a range …

Media Misunderstandings Aggravate Senior Living Crises

A crisis is a challenge for any organization. It can be even more so for senior living providers, because most media know little about senior living and the people it serves.  For example, many don’t realize that independent living and …

Restoring Business After a Senior Living Crisis

When a crisis happens, attention centers on handling and resolving the immediate situation.  All too often, however, senior living providers overlook its long-term effect on reputation, which translates directly into a negative impact on business.  You may be facing this …

Logo Flip Draws Attention & Some Criticism

Not everyone is pleased about the iconic M becoming a W for International Women’s Day … the report from CBS News.…

Going Print-Only for the News

What happens when you get all your news from print newspapers?  You get good info, according to this New York Times columnist.…

Latino Social Media Use is Shaping Miami

Hispanic Americans spend more time with social media than any other kind of media and according to the Miami Herald, this is having an impact on the city.…

The Gray Lady, Social Media and the Oscars

The New York Times explains its approach to social media coverage of the Academy Awards.…

It is Social Media or Social Networking?

Thoughts on the difference between social media and social networking, from the Huffington Post.…

What Media are the Most Trusted?

Who’s tops, and who is not, on the list of most trusted media … Adweek has the story.…