Cable TV Challenged to Retain Subscribers

Author Archives: Dean Goldman

Cable TV Challenged to Retain Subscribers

Between cord-cutters and cord-nevers, cable TV is finding it ever more challenging to maintain its grip on subscribers. Cord-cutters are people who already subscribe to a cable service and decide to leave. Cord-nevers are generally Millennials who never had cable …

Bragging on Social Media – Good or Bad?

BoastingSocial media works similarly to real life when it comes to bragging. No one really cares or wants to hear about it – at least that’s what most people might think. Psychology Today generally agrees with this thinking, but they …

Has Social Media Growth Peaked?

pexels-cell photo-607812 (2)Something interesting has been happening to social media companies such as Facebook, Snap and Twitter. (Facebook’s sister platform, Instagram, is growing dramatically, but it appears that might simply be social media use moving from an older platform to a younger …

A Survey “Majority” Headline Can Be Wrong

normal-curveYou read a headline that says in a survey the “majority” of people feel one way about a subject. The story goes on to explain that 52% see the issue the same as the headline writer. The use of “majority” …

State of the News Media Business

Pew Research Center produces an annual report on the state of the news media. This year, as in years past, the news media business remains challenged. Though much of the economy continues to grow, employment in this industry does not. …

Paid Reviews on Amazon

5-star-reviewIt’s cyber warfare at Amazon as the company seeks to stop people from posting reviews they are paid to write for products listed on the site. As the fight rages, algorithm tactics change and the posters resort to ever more …

Wildfires Rage, SL Providers Be Prepared

Fire graphicWildfires are again being reported throughout the west. Last year a number of SL Providers had to evacuate their communities. In general, our experience is that senior living companies are fairly well-prepared for natural disasters should they need to evacuated. …

Reputation Attack: Don’t Counterattack

wham bamThis is a controversial subject in public relations reputation management. Some public relations companies, in support of clients whose reputation has been attacked, will recommend counterattacking the attacker, especially through “dark websites”. Going on the offensive might sound good to …

PR Crisis at Papa John’s Gets Complicated

PapaJohn'sBy now you’ve likely heard that Papa John’s founder and chairman John Schnatter has resigned from the company after it became known that he used a racial slur while doing media training with his public relations firm. Schnatter has had …

Business Writing vs. Academic Writing

home-office-336373_640We’re posting this today for all the college students who often visit the Goldman Blog. Though this article from Business Matters comes from the United Kingdom, the message is consistent with how business writing varies from academic writing in the …