PR Predictions and Trends Get Upended

Author Archives: Dean Goldman

PR Predictions and Trends Get Upended

Question (2)It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what …

Social Media App with the Most Downloads

downloadEven in the midst of the pandemic, when you would think the app with the most worldwide downloads in August would be Zoom, it isn’t. Is it really that hard to guess what the app might be? It’s been in …

New Words Are Quickly Being Recognized

Dictionary imageNext time you play Scrabble there will be a large list of new words you can use. Hundreds are rapidly becoming acceptable in the English language. Politics, social injustice and the pandemic are fostering this ever growing group. in addition, …

Surprising Social Media Statistics

pexels-cell photo-smallWe came across some facts in an article by Techiexpert that may surprise you about social media use. To make this more interesting, we’re posing a few questions about the facts to see if you can first get the correct …

Are You Familiar with the Word Latinx?

Question (2)Even among Hispanics and Latinos, the two dominant pan-ethnic labels that describe people whose roots trace back to Spain or Latin America, the term Latinx is not commonly understood or used. Hispanic languages are heavily gendered. Latinx is a gender …

Parental Screen Time Fears

Blogger 2In an age when most children over 12 have smartphones or tablets, parents are worrying more than ever about time spent on these devices. A survey of parents by Pew Research Center specifically about their children’s screen time, done in …

Communicating With Employees in a Crisis

Small groupFrom Harvard Business Review are 5 smart tips for leaders on communicating with employees in a crisis. The COVID-19 pandemic has now been going on for a number of months and changing as it goes. This has left organizations in …

Digital Native-News is Having Problems

BloggerOnce the bright star in journalism, digital native-news is experiencing large staff cuts and revenue losses since the pandemic. Traffic, which had been slowly rising at these sites, has now plateaued since 2019. The life-blood of news media – advertising, …

Okay, Irregardless is a Word

Question (2)But the question is, should irregardless be used as a word in language or in written form? NPR has a story with the title, “Regardless Of What You Think, Irregardless Is A Word.” Since the word has been in constant …

COVID-19 Has Exposed Ageism in Society

Covid-19 virusIf we’re all lucky enough, we get to be old. However, that fortune comes with a sad price in today’s society. The Conversation explores the issue of ageism and how it has become more exposed as a result of the …