“Who is an Hispanic?”

Author Archives: Dean Goldman

“Who is an Hispanic?”

Question (2)That’s the question Pew Research Center asked and sought to answer in this posting. They give ten examples of questions commonly asked to help people determine if they are. With the U.S. Census Bureau soon to be undertaking the …

Future Social Media Lead Generation

Share graphicLead generation through social media has been a growing investment for businesses to find new customers. In a four-part series that explores the state of lead generation, Social Media Today surveyed the industry to come up with their analysis. In …

Chipotle’s Gen Z Engagement Efforts

zgraphicThis article in Restaurant Business explains how Chipotle uses apps to try and develop some form of engagement with Generation Z. It appears their greatest successes have come from using the relatively new social media app TikTok and the payment …

The Next 50 Years of Digital Life

Question (2)What will the next 50 years of digital life bring us? This question was asked of hundreds of experts around the country by Pew Research Center and Elon University’s Imagining the Internet Center. The results aren’t meant to be …

Facebook News Tests Human Sourcing

Facebook cStarting today, Facebook News is testing the use of “seasoned journalists” instead of algorithms to pick news stories that will appear on users news feeds. Right now, only a subset of mobile app users are seeing these stories, according to …

Instagram Influencers Dropping Out

Instagram on phoneThe BBC interviewed a group of formerly highly-paid Instagram Influencers who have either left the business of influencing or have dropped down to only doing it part time. They are finding that a regular paycheck and traditional hours at a …

Group with Most Influence Over Emojis

Emoji smiling faceIt was surprising to learn that there is a group responsible for maintaining the standards for the symbols we use. The most common symbols being emojis. The group, called the Unicode Consortium, determines what symbols will receive standard digital coding …

No Social Media Presence; That’s Scary

SelfieWhat happens when someone doesn’t care about social media – to the point where they have no social media presence – and wants to date? They apparently scare the heck out of anyone considering going out with them. When dating, …

As Halloween Grows, Origin is Murky

SpiderIt’s unclear why Halloween has become such a huge and growing holiday. It continues to expand commercially as well as in participation worldwide. Around my neighborhood, it seems to officially have begun about October 1 when decorations began appearing. The …

6 Seconds to Tell Video Story, or Less

Play video iconMany years ago in the advertising world, a marketer had a minute to tell a video story in a television commerical. As time went by, commercials became a half minute. Later, some went to fifteen seconds and then ten seconds. …