6 Seconds to Tell Video Story, or Less

Author Archives: Dean Goldman

6 Seconds to Tell Video Story, or Less

Play video iconMany years ago in the advertising world, a marketer had a minute to tell a video story in a television commerical. As time went by, commercials became a half minute. Later, some went to fifteen seconds and then ten seconds. …

6 Google Tricks to Improve Search

Google 1These six tricks are explained by The New York Times as part of their Smarter Living series. They will help you get whatever desired results you want faster. We use Google Search all the time here and we thought we …

Cord Cutting and Streaming Basics

wirecutterCable is likely in big trouble as an industry due to growing cord cutting, streaming and the growth of smart TV ownership. This revolution is causing rapid change in how TV viewers approach their television watching. For those of you …

Letting AI Write for Us – Not Smart

AIMike Elgan a contributing columnist to Computer World wrote this article about why we should not allow AI to write for us in business. His premise is that, in the end, AI doesn’t make our writing smarter; it makes humans …

“Raising the Bar” on Buzzwords

honeybeeTechRepublic has listed the 10 least liked business buzzwords. They come from a survey of 1000 employees of various ages done by GetResponse. You can review which annoying jargon and email pet peeves made the top of the list …

Senior Living Industry Preps for Dorian

NASA DorianThe southeast coast is a prime location for senior living communities. It’s also the path of Hurricane Dorian. This industry addresses the needs of the frail elderly. When a potential weather disaster such as Hurricane Dorian is on the horizon, …

Internet News Accuracy Gains in Trust

NFgraphicIt may seems counter intuitive in an age of global concern about what is true news, however trust in online news accuracy is the highest it has ever been according to Gallup. People with different party affiliations don’t always cite …

Interested in Local News?

NewsjpgWho likes local news and how they get it varies greatly by demographics. Nearly a third of all American adults are very interested in local news and follow it closely. This group consists mostly of older Americans, Black adults and …

Prepare for Crises by Training

ScandalgraphicHow one reacts in a public relations crisis is no different than how one reacts in other crises. Some people freeze and do nothing while others jump up and act quickly and appropriately. Those who respond correctly often have had …

How to Repair Declining Social Trust

Social trust is in decline worldwide and it isn’t clear precisely why that is. Repairing it is needed for the success of our civic institutions, governments, businesses and society. Stanford Social Innovation Review has an article written by Kristin M. …