Facebook Users Information On Target

Author Archives: Dean Goldman

Facebook Users Information On Target

Facebook cThough Facebook algorithms mostly classify users as having certain traits and interests accurately, about half the users are uncomfortable with Facebook having this knowledge once they are shown this information. Facebook users can go to this link, about their …

BBC Story on PR Causes PR Biz Controversy

BBC Radio 4This is somewhat inside baseball, but a story in the Financial Times discusses a controversy within the British PR industry over what constitutes public relations. It all started with an early January interview by BBC Radio 4 of actual PR …

AI Tool Might Find and Enhance Reporting

BloggerDigiday has an intriguing piece on how Forbes is investing in AI to help reporters and contributors find, enhance and possibly draft news stories. According to the article, their AI software, “recommends article topics for contributors based on their previous …

Why January 1 Begins the New Year

January 1 (2)2019 is fast approaching and across the world celebrations are being readied to recognize the new year. People are preparing their resolutions, pondering their New Year’s toasts and making big plans for the event. Why do we celebrate the new …

Seasonal Media Stories Always Needed

NewsjpgThere is a seasonality to many media stories. From our perspective as public relations professionals, it’s highly beneficial to be aware of those stories the news media have to do every season. This time of year, like clockwork, the media …

Jargon Defeats Communications Goals

SpeechIt’s quite easy to fall into the communications trap of using jargon to convey popular ideas, industry practices or the latest political issue in what you assume are well understood terms. In actuality, jargon is a poor means of communications. …

Reporter Chronicles Social Media Detox

SelfieCould you survive three months without social media? What would it feel like? Would you want to relapse afterwards? Christina Farr, a Millennial and reporter for CNBC, decided she needed to step away from her social media, mostly Facebook and …

2019 Social Media Trends and Predictions

2019 CalendarIt’s that time of year when a number of media prognosticators are making predictions for the coming new year. The Goldman Blog has been looking at a variety of articles to see what we think might have a good chance …

Autonomous Vehicles Might Change Cities

vehicleA Newsweek article, based on Georgia Tech research, describes how autonomous vehicles might reshape the demographics of cities and thus change the businesses that serve those people. Georgia Tech’s modeling indicates that younger people, who are now a key component …

Facebook Trips and Falls, A PR Crisis Mess

Facebook cFor those who have not read The New York Times story of November 14 about the PR missteps of Facebook Chief Operating Officer Sheryl Sandberg in the face of revelations about 2016 Russian election interference at the social media platform, …