The Making of the Chia Pet Phenomenon

Author Archives: Dean Goldman

The Making of the Chia Pet Phenomenon

Who hasn’t had a Chia Pet? I’m not sure why I initially wanted one or why my parents purchased one for me, but I’m not alone. This product has been a huge success and I really can’t put my finger …

Good Writing Needs a Voice

This time of year a number of college students and graduates come to our goldmanandassociates.com website looking for jobs and internships. They often are seeking what we want in a new hire or intern. Simply stated, we look for top …

Minimizing a Senior Living Company Crisis

Executed fast, a top-flight communications strategy can head off or minimize the reputation impact of a crisis. Without it, the situation can damage occupancy, referral relationships, consumer perception, staff morale and more. The result: Financial losses and a diminished capacity …

Crisis at Your Senior Living Company

It’s 11:00 pm on Saturday night and a crisis threatens your senior living company. Now you can immediately turn to the nation’s leading senior living public relations firm for help. SL Crisis Mitigation, a division of Goldman & Associates, …

SL Crisis Mitigation Practice

As the leading public relations firm in the senior living industry, Goldman & Associates is adding a new public relation practice to aid the industry. Our firm is offering 24 hours a day, 365 days a year crisis communications help, …

TSA Instagram Account a Pleasant Surprise

Most people wouldn’t think a government agency would have a sense of humor, and especially the TSA. Air travelers know not to joke with TSA agents when going through airport checks. However, on Instagram the TSA actually posts some surprisingly …

VW Public Awareness Campaign Makes Point

Here is a noteworthy Swedish public awareness campaign from Volkswagen that caught our attention. Texting and driving is a serious problem everywhere. Earlier this year Sweden passed a new law that makes it illegal to text and drive. Since its …

7 Demographic Trends Having Major Impact

There are seven demographic trends cited by Pew Research Center that are having a major impact on the United States and the world in 2018. Some of these have been the focus of past Goldman blog posts. When they are …

Word Selection Shows Stereotype Change

An Artificial Intelligence analysis of 100 years of writing has shown how people in the United States have changed their use of stereotype language for women and minorities. In many ways we have gotten better at not using language that …

Amazon Fake Reviews Posted from Facebook

The Washington Post has an investigative article about merchants using Facebook to flood their products and services on Amazon with beneficial fake reviews in order to entice consumers to purchase them. The article is newsworthy in showing that Amazon is …