April Fool’s Day 2021

Author Archives: Dean Goldman

April Fool’s Day 2021

JesterYou just get a sense that companies and organizations are feeling better about 2021. Last year, April Fool’s Day passed by with hardly a chuckle. This year brands are back to using this annual jokester day to gain some publicity. …

Personal Messaging and Branding

BoastingThis column on CNBC’s Making It website by Dr. Charlene Walters caught our eye today. It’s telling young women in the workplace not to be modest about their accomplishments if they want to succeed. Putting this into a public relations …

Space Force has a Public Relations Problem

Space Force LogoWhat is Space Force exactly? This is a question that Defense News has asked. With a logo looking like it came from Star Trek and its members potentially being called “Guardians” as if they are from Marvel’s “Guardians of the …

2021 Predictions

Question (2)It’s that time of year again when media post stories on all types of predictions from world events to business activity we might expect in the coming year. If there is one aspect of making predictions that 2020 taught us, …

Gaining Public Trust for a Vaccine

Covid-19 virus (2)As approval nears for a COVID-19 vaccine, there is great fear by governments and health agencies that many people will not take it due to distrust driven by misinformation on anti-vaccine websites. Public trust is quite fragile, especially following a …

The Pandemic’s Effect on Media Advertising

newsiconMedia advertising determines how many reporters a news medium can hire and how effectively it can cover the news. According to Pew Research Center, the pandemic has had a particularly rough impact on newspaper advertising revenue. The organization compared the …

Pandemic Induced Language Changes

Dictionary imageCOVID or Covid, which is the proper written form of the word? It depends on where you live according to the Oxford English Dictionary. CNN looks into pandemic word usage and changes. The most interesting part of this story are …

Words and Phrases Often Used Wrong

SpeechWe found this article in the Harvard Business Review that makes the claim that top business executives at leading companies have been heard using certain words and phrases wrong. It cites nine examples in particular. The article claims that incorrect …

PR Predictions and Trends Get Upended

Question (2)It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what …

Social Media App with the Most Downloads

downloadEven in the midst of the pandemic, when you would think the app with the most worldwide downloads in August would be Zoom, it isn’t. Is it really that hard to guess what the app might be? It’s been in …