A Good Social Media Manager Knows to …

Author Archives: Dean Goldman

A Good Social Media Manager Knows to …

Blogger 2Writer Emma Wiltshire of Social Media Today asks a great question to B2B social media managers: “What Makes a Good Social Media Manager?”. The answers vary, but one point is clearly stated by a number of respondents. Besides having a …

Employee Engagement vs Employee Experience

Share graphicAs corporations work harder to improve the workplace environment for employees and still accomplish their business goals, it becomes more important to understand how to keep employees happy. Gallup has a great article about the difference between employee engagement and …

The Hashtag has Changed the Face of Debate

hashtag (3)John Thornhill in the Financial Times has written an insightful and provocative opinion piece about the role the lowly hashtag has had on debate. He introduces us to his thoughts by stating, “The short history of the hashtag tells the …

Selfies Challenge Science Stereotypes

SelfieScience has proved that selfies can change the way we view scientist. This heartwarming story in the Pacific Standard tells how one scientist led a research effort to show Instagram selfies can improve how people view scientist and science. In …

Grammar Will No Longer Be a Writing Skill

Diagrammed sentenceDiagramming sentences may go the way of the chalkboard and it might very well be unnecessary to take grammar classes at school in the not too distant future. That thought might be a bit of hyperbole; but after reading about …

Spotting Fake Five Star Reviews

5-star-reviewAspects of this issue have been discussed before here, but we’ll add some new points. It is estimated that half of all five star reviews are fake, so which ones should you believe? Yahoo Finance has a round table discussion …

The Case for Using Business Jargon

box-clipartHarvard Business Review interviewed English professor Anne Curzan at the University of Michigan about the use of business jargon. She studies the evolution of language. Professor Curzan makes the case that using business jargon has value in making our language …

Spending Too Much, Blame Social Media

Bling 2Social media gets a bad rap in a number of areas. Now there is a new one. As reported a few months back in The Washington Post, a group of American and Canadian economists are expressing concern about social …

Who Are Twitter Users?

Twitter logo 3According to a recent study by Pew Research Center, Twitter users tend to be younger, wealthier, more educated and politically more liberal than the rest of the population of the United States, especially those who actually tweet. Interestingly, only …

Rural Areas Not Covered by Local News

Newspaper foldedMany Americans who live in rural areas feel the local news doesn’t cover their area well. It makes sense since many rural newspapers are being bought by larger regional newspapers, or are going out of business. Media generally need as …