Public Relations Tactic Becomes Icon

Author Archives: Dean Goldman

Public Relations Tactic Becomes Icon

The Goldman blog has written several times about the “Fearless Girl” statue. You can read earlier posts here and here. This statue, designed for State Street Global Advisors, was initially created as a public relations tactic to garner publicity …

Business Social Media Posting Ideas

Keeping your business social media posts relevant takes work and coming up with ideas that have value is sometimes a challenge. Constant Contact‘s blog has 30 ideas for business social media posts that you can try over a month. …

PR Crisis or PR Problem

You say “te-MAH-toh”, I say “te-MAY-toh”. Call it a PR crisis or PR problem, it’s mostly all the same. If you have a PR crisis, you’ve definitely got a PR problem; and if you’ve got a PR problem, it’s likely …

From Junk Faxes to Internet Literacy

A class action, consumer-protection settlement is funding classes in New Jersey and New York that teach elementary school children about Internet literacy. The children’s classes were developed by Seton Hall University law professors. Legal fellows teach the children about limiting …

Triskaidekaphobia and Other Superstitions

Friday the 13th and nothing too bad has happened, yet. Maybe the other shoe will drop, or is that my Triskaidekaphobia taking hold. Fear of the number 13 is actually a phobia and to a greater or lesser extent many …

A Crisis at Your Senior Living Community

You’ve just had a crisis at one of your senior living communities and the news media has found out. This is normally when your crisis communication plan should be pulled out and acted on. You no longer have the luxury …

Are Tweets Human or Twitter Bots?

At the same time Mark Zuckerberg, CEO of Facebook, is testifying before Congress about fake posts on his social network, Pew Research Center has come out with a study that shows how affected Twitter is by Twitter bots that are …

College Trend and Goldman Client In Parade

A trend that has been happening on a number of college campuses where students use their spring break as volunteer service time was recently covered by Parade.com. Profiled in the story was a Goldman client. Parade.com learned of this activity …

The Ten Most Common Buzzwords on LinkedIn

As is the case with most social media interaction, people posting tend to want to look good to those who might view their posts. It is only natural to use common buzzwords to describe oneself, especially if you happen to …

How United Airlines Dog Story Went Viral

You might think it a natural occurrence that a dog dying on an airline flight because the owner was required to place her pet in the overhead bin would somehow organically make the news media. But that isn’t the case. …