The Pandemic’s Effect on Media Advertising

Author Archives: Dean Goldman

The Pandemic’s Effect on Media Advertising

newsiconMedia advertising determines how many reporters a news medium can hire and how effectively it can cover the news. According to Pew Research Center, the pandemic has had a particularly rough impact on newspaper advertising revenue. The organization compared the …

Pandemic Induced Language Changes

Dictionary imageCOVID or Covid, which is the proper written form of the word? It depends on where you live according to the Oxford English Dictionary. CNN looks into pandemic word usage and changes. The most interesting part of this story are …

Words and Phrases Often Used Wrong

SpeechWe found this article in the Harvard Business Review that makes the claim that top business executives at leading companies have been heard using certain words and phrases wrong. It cites nine examples in particular. The article claims that incorrect …

PR Predictions and Trends Get Upended

Question (2)It’s always interesting to try and figure out what the PR trends for the upcoming year will be. It’s a useful process that helps both our clients improve their businesses and it pushes our own business to focus on what …

Social Media App with the Most Downloads

downloadEven in the midst of the pandemic, when you would think the app with the most worldwide downloads in August would be Zoom, it isn’t. Is it really that hard to guess what the app might be? It’s been in …

New Words Are Quickly Being Recognized

Dictionary imageNext time you play Scrabble there will be a large list of new words you can use. Hundreds are rapidly becoming acceptable in the English language. Politics, social injustice and the pandemic are fostering this ever growing group. in addition, …

Surprising Social Media Statistics

pexels-cell photo-smallWe came across some facts in an article by Techiexpert that may surprise you about social media use. To make this more interesting, we’re posing a few questions about the facts to see if you can first get the correct …

Are You Familiar with the Word Latinx?

Question (2)Even among Hispanics and Latinos, the two dominant pan-ethnic labels that describe people whose roots trace back to Spain or Latin America, the term Latinx is not commonly understood or used. Hispanic languages are heavily gendered. Latinx is a gender …

Parental Screen Time Fears

Blogger 2In an age when most children over 12 have smartphones or tablets, parents are worrying more than ever about time spent on these devices. A survey of parents by Pew Research Center specifically about their children’s screen time, done in …

Communicating With Employees in a Crisis

Small groupFrom Harvard Business Review are 5 smart tips for leaders on communicating with employees in a crisis. The COVID-19 pandemic has now been going on for a number of months and changing as it goes. This has left organizations in …