Best Fake News Hounds, AI or Journalists?

Author Archives: Dean Goldman

Best Fake News Hounds, AI or Journalists?

Hound sniffAre trained journalists or is Artificial Intelligence best at determining fake news? Essentially, the question comes down to reliance on people either way: those who program AI or journalists who write news to determine the fact. Adweek reports that a …

Nanoinfluencers Look to Persuade Friends

Small groupLike influencers, nanoinfluencers look to persuade others about products and services. Marketers seek out these people to have them engage their friends and followers with messages about products. Nanoinfluencers are those people who have a small following, usually between 1000 …

YouTube Becoming Go-To For How-To

BloggerAccording to Pew Research Center, YouTube is being used by more and more people to figure out how to do things they’ve never done before. You can count me as one of them. I’ve used YouTube videos to install …

Senior Communities Safely Evacuate

Fire graphicThe senior living industry continues to enhance its reputation for safe evacuations in the face of natural disasters. More and more senior communities are finding the need to evacuate due to fires, hurricanes and man-made disasters. From our perspective, the …

Odd Thanksgiving Facts

TurkeyThis post has little to do with public relations. Thanksgiving is around the corner and it being a Friday, we thought we’d provide a few unusual facts about the holiday you can use at Thanksgiving dinner to impress your guests. …

Blockchain Explained Simply

BlockchainMost likely you’ve heard the term blockchain. It is commonly used when discussing crypto-currencies like Bitcoin and Ethereum. However, blockchain is much more than that. Think of it as a way to securely manage and exchanging digital property among strangers, …

A World Without Newspapers

NewspaperAdvertising revenue is the lifeblood of newspapers. From 2000 to 2016 U.S. newspaper advertising income has declined from $65 billion to less than $19 billion. The falloff isn’t stopping. A number of newspapers no longer exist and most are dying, …

Social Media & Internet Use Hit Plateau

BloggerIt seems that since 2016 there has been little, to no growth, in Americans who use the Internet, smartphone devices and social media. For about 20 years the rate of adoption for these was extremely rapid. However, according to Pew

Are Online Reviews Trustworthy?

5-star-reviewAre online reviews worth trusting? Before providing thoughts on the answer, here is another question. When is the last time you wrote an online review? According to research cited in this New York Times article, only 1.5% of the …

Polling Lesson: “Defining the Universe”

Facebook cFor Monday morning we have a lesson on polling from Pew Research Center. This can be a little tough to understand before coffee, but this lesson is critically important to anyone trying to read a poll or survey result. …