Dictionaries Spell Out New Image in Tweets

Category Archives: Branding

Dictionaries Spell Out New Image in Tweets

Dictionaries reap more fans with new social media voiceDictionary

Seeking to shed their staid image, some dictionaries are pepping things up on social media, according to the New York Times. Livelier tweets have brought a certain amount of controversy, …

How to Be a YouTube Star by Dwayne “The Rock” Johnson

Entrepreneur has a wonderful and lighthearted video on how to become a YouTube star featuring Dwayne “The Rock” Johnson getting lessons from YouTube star Lilly Singh. Let’s just say that sex not only sells, it helps educate. Marketing a personal …

7 Re-Branding Failures

Stuff.com writes about seven international re-branding efforts that cost tens of millions of dollars and ended in utter failure. Most were quickly pulled and the products went back to their old brand names or logo designs. Some failed due to …

Public Relations Effort Led Re-Branding

IBM’s Watson supercomputer battled human contestants on the television show Jeopardy a number of years ago and had a very successful run. The tactic garnered a large amount of media coverage and awareness for IBM. Today Watson leads IBM’s marketing …

Netflix’s New Social Media Icon?

This story at CNBC shows the new Netflix icon. Though Netflix calls the icon a “New piece of statement jewelry, if you will ;)” on Twitter, there is likely more here than meets the eye. Is Netflix getting ready to …

What it Takes to Promote Pancakes

National Pancake Day doesn’t just happen … Adweek reports from a social media “war room.”…

Marketing And Social Media At Lego

We could add public relations and branding to the fun mix of business practices Lego has used to resurrect the company since its near bankruptcy in 2004. Adweek recognizes the talents of the person behind this marketing effort. …

How Persuasive Is Content?

How much does content persuade consumers to become loyal to a brand or start a relationship with a brand? This Guardian story examines new marketing research that tries to answer these questions.…

Content Marketing – New Advertising?

Advertorials, native advertising or branded content – whatever one wants to call it – has been a public relations tactic for generations. Advertising Age asks if it can save advertising. …

Creating Great Brand Logos

Adweek explains a recent study on what makes a memorable logo. For any company considering a logo change to help makes its brand or advertising more memorable, this is a good start to the process. …