Adweek has a very interesting story how Nike’s successful ambush marketing of the Olympics in 1996 forever changed how brands promote around the games. A casual mention by a non-sponsoring brand of the term “gold medal” or a congratulations to …
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Olympic Rules Against Ambush Marketing
Category Archives: Brands
Can’t afford $70,600 for a basic Maserati? Then maybe you can buy Maserati branded sneakers for $275. From Tesla golf balls for $65 to a Lamborghini espresso machine for $2200, auto brands sell many oddities. Adweek has compiled a selection …
Stuff.com writes about seven international re-branding efforts that cost tens of millions of dollars and ended in utter failure. Most were quickly pulled and the products went back to their old brand names or logo designs. Some failed due to …
International Business Times has an interesting article about the increasing efforts of brands to use ambush marketing to build brand awareness. The rise of social media has made policing ambush marketing more challenging. At stake are billions of dollars in …
A recent research study by the Gallup organization explains why most people give to charitable organizations. The mission of the charity and its brand qualities lead the reasons. People research before they give. Key to their giving is the understanding …
American Express is receiving extensive media coverage for a contest it has undertaken with the National Park Service, National Geographic and the National Trust for Historic Preservation to provide $2 million dollars for restoration of national parks. Anyone can vote …
Not too long ago, brands took the safe route and avoided social issues. Profits were the focus and anything controversial was a hindrance to that goal. Today the situation is much different. Brands are leading social change; and for example, …
Tesla Motors has knocked VW out of the top ten automobile brands this year according to Electrek’s analysis of a BrandZ global brand report. Both have received negative publicity, but VW has received much more than Tesla Motors and Tesla …
PRWeek describes Planter’s efforts to excite a new generation of peanut enthusiasts. Traveling in a 1936 peanut vehicle and using Instagram to document the journey, Mr. Peanut wants to attract a younger generation of peanut lovers to the nearly 100 …
The Verge has an interesting story about several doctors branding themselves on social media. In this case, the primary social media used are Snapchat and Twitter. This novel approach is definitely helping these doctors become better known, especially to the …